Director, Digital Media Planning - AWAL
Sony Music
Los Angeles
Workplace: OnsiteFull timeUSD 100,000 - 120,000 annuallyFunction: Executive & General ManagementExperience: 5+ yearsSkills: ["Analytical","Communication","Collaboration","Problem-solving","Leadership"]Lead the paid digital media planning strategy for AWAL across US and international markets, shaping audience growth and revenue through data-driven campaigns. Define platform mixes, budgets, and targeting, run experiments on Spotify Marquee, YouTube Shorts, and more, and collaborate with marketing, creative, and agencies to optimize performance from discovery to conversion. Mentor teams across US, UK and beyond in a fast-evolving digital landscape.
