Trade Marketing Manager

The Kraft Heinz Company
Egypt
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-7 yearsEducation: bachelorsSkills: ["Fact-based assessment","Data analysis","Cross-functional alignment","Strategic thinking"]

Lead traditional trade marketing by aligning channel vision and strategy with sales and marketing goals. Own point-of-purchase and promotion strategy, develop merchandising guidelines and planograms, and optimize trade spending using best-practice tools. Provide fact-based channel and category insights, including shopper behavior trends, and partner with Regional Sales Managers and the Sales Director to analyze sales data and capture key opportunities.

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The Kraft Heinz Company
The Kraft Heinz Company
1 month ago

Trade Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Lead traditional trade marketing by aligning channel vision and strategy with sales and marketing goals. Own point-of-purchase and promotion strategy, develop merchandising guidelines and planograms, and optimize trade spending using best-practice tools. Provide fact-based channel and category insights, including shopper behavior trends, and partner with Regional Sales Managers and the Sales Director to analyze sales data and capture key opportunities.
Location: Egypt
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Align sales and marketing by setting channel vision and strategy, defining point-of-purchase strategies, and leading promotion strategies.
  • •Provide insights on channel and category trends, including shopper behavior and channel drivers, to support Sales and Marketing decisions.
  • •Develop merchandising guidelines and direction, including permanent point-of-purchase display recommendations and planograms by category and channel.
  • •Optimize trade spending by applying best-practice tools.
  • •Work with Regional Sales Managers and the Sales Director to align data collection and analyze sales trends.

Key Requirements

  • •Bachelor’s Degree.
  • •5-7 years of experience in FMCG companies.
  • •Excellent English language skills.
Experience:5-7 yearsFMCG
Education:Bachelor's
Skills:Fact-based assessmentData analysisCross-functional alignmentStrategic thinking
Languages:English

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn