Block

1 month ago

Engagement Marketing Manager - Activation & Habituation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead activation and habituation initiatives for Cash App by sizing opportunities, running rigorous experiments, and shaping product roadmap through cross-functional collaboration with Product, Engineering, ML, Design, and Analytics. Drive AI-driven decisioning in engagement, build scalable testing frameworks, and deliver measurable business impact across onboarding, post-onboarding upsell, retention, and referrals.

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact
•Operate as a peer to Product, Engineering, ML, and Design; your experimentation learnings shape the product roadmap
•Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback
•Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface
•Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role

Pay and Benefits

Salary: USD 135,200 - 202,800 annually

Perks:Remote WorkHealth InsuranceFlexible TimeRetirement Savings

Key Requirements

•5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environment
•A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders
•Strong analytical self-sufficiency with ability to size opportunities, build impact models, and diagnose funnels; experience with data modeling or opportunity sizing frameworks; proficiency with SQL and data visualization platforms (e.g., Tableau, Looker, Mode) preferred
•Deep experimentation experience with backlog creation, test design, and using results to drive improvements
•Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud) or ability to ramp quickly

Experience:5+ yearsGrowth marketingCRMLifecycle marketingConsumer analytics

Skills:CommunicationProblem-solvingCollaborationAnalytical thinking

Languages:English

Tech Stack:SQLTableauLookerModeBrazeIterableSalesforce Marketing CloudAI toolsClaudeGoose

Company Brief

Block

Builds financial services and commerce tools to empower businesses and individuals, operating products such as Square, Cash App, Spiral (Bitcoin initiatives), TIDAL, and developer-focused payment and banking solutions.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Website LinkedIn

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Block

1 month ago

Engagement Marketing Manager - Activation & Habituation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact
•Operate as a peer to Product, Engineering, ML, and Design; your experimentation learnings shape the product roadmap
•Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback
•Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface
•Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role

Pay and Benefits

Salary: USD 135,200 - 202,800 annually

Perks:Remote WorkHealth InsuranceFlexible TimeRetirement Savings

Key Requirements

•5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environment
•A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders
•Strong analytical self-sufficiency with ability to size opportunities, build impact models, and diagnose funnels; experience with data modeling or opportunity sizing frameworks; proficiency with SQL and data visualization platforms (e.g., Tableau, Looker, Mode) preferred
•Deep experimentation experience with backlog creation, test design, and using results to drive improvements
•Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud) or ability to ramp quickly

Experience:5+ yearsGrowth marketingCRMLifecycle marketingConsumer analytics

Skills:CommunicationProblem-solvingCollaborationAnalytical thinking

Languages:English

Tech Stack:SQLTableauLookerModeBrazeIterableSalesforce Marketing CloudAI toolsClaudeGoose

Company Brief

Block

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2009

Website LinkedIn