Brand Marketing Intern

Carousell Group
Ho Chi Minh City
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Ownership","Communication","Data-driven thinking","Project coordination","Cross-functional collaboration"]

Support brand growth across four brands by executing paid media campaigns and coordinating emerging channels on Facebook, Google, and TikTok. Help manage KOL/influencer/community partnerships, schedule in-app and push amplification, and track funnel metrics to write rationale reports for optimization. Also run brand team operations—project tracking, rewards catalog support, knowledge systemization, and research-backed brand and competitive tracking.

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Carousell Group
Carousell Group
1 day ago

Brand Marketing Intern

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Support brand growth across four brands by executing paid media campaigns and coordinating emerging channels on Facebook, Google, and TikTok. Help manage KOL/influencer/community partnerships, schedule in-app and push amplification, and track funnel metrics to write rationale reports for optimization. Also run brand team operations—project tracking, rewards catalog support, knowledge systemization, and research-backed brand and competitive tracking.
Location: Ho Chi Minh City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Intern level

Key Responsibilities

  • •Run promotion campaigns on Facebook, Google, and TikTok and coordinate emerging channels with vendors/agencies.
  • •Propose and manage KOL/influencer/community partnerships from selection through briefing using historical performance data.
  • •Schedule in-app amplification (push notifications, in-app messages, display banners, themes, floating buttons) with targeting based on user groups and campaign live status.
  • •Track funnel metrics and compile rationale/performance reports to optimize next-round campaign execution.
  • •Support brand team operations: project progress tracking, rewards program support, knowledge systemization, and end-to-end brand/competitive tracking with research vendors.

Key Requirements

  • •Currently a student in Marketing, Business, Data Science, Economics, or a related field.
  • •Hands-on experience running social pages, small-scale ads, or growing a community (with a portfolio or case studies).
  • •A data-driven instinct for what makes content spread; explain performance drivers beyond surface metrics.
  • •An AI-native mindset using data faster and supporting ad setup and KOL/KOC selection.
  • •Strong ownership and communication while juggling multiple campaigns, vendors, and deadlines.
Education:
Skills:OwnershipCommunicationData-driven thinkingProject coordinationCross-functional collaboration
Languages:English
Tech Stack:FacebookGoogleTikTokZalo ZNSIn-app messagesPush notificationsDisplay bannersDAU/DWLAI

Company Brief

Carousell Group
Carousell Group operates a classifieds and C2C marketplace across Southeast Asia, enabling users to buy and sell pre-loved items and providing associated services like listings, payments and buyer protection.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Singapore, Singapore
Founded: 2012
Glassdoor
Glassdoor: 3.7
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