Senior Marketing Data Analyst

Welltech
Ukraine, Cyprus
Workplace: RemoteContractFunction: Data Analytics & Business IntelligenceExperience: 3+ yearsSkills: ["Communication","Partnering","Problem-solving","Attention to detail"]

Own measurement and signal engineering for performance marketing, ensuring Meta, Google Ads, TikTok, and other platforms receive accurate conversion signals. Partner with Marketing, Product, Data Engineering, and ad network teams to improve tracking, optimize campaign measurement, and investigate signal-related drops. Design and maintain conversion pipelines and integrations, manage pixels and GTM releases, monitor diagnostics and quality, and build reporting and monitoring metrics to improve attribution and funnel performance.

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FursaFursa
Welltech
Welltech
6 months ago

Senior Marketing Data Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own measurement and signal engineering for performance marketing, ensuring Meta, Google Ads, TikTok, and other platforms receive accurate conversion signals. Partner with Marketing, Product, Data Engineering, and ad network teams to improve tracking, optimize campaign measurement, and investigate signal-related drops. Design and maintain conversion pipelines and integrations, manage pixels and GTM releases, monitor diagnostics and quality, and build reporting and monitoring metrics to improve attribution and funnel performance.
Location: Ukraine, Cyprus
Workplace: Remote
Employment Type: Contract
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Ensure accurate, timely conversion signals for Meta, Google Ads, TikTok, and other platforms to improve measurement and optimization.
  • •Design and maintain ad network conversion pipelines, including deduplication and high-quality signal delivery.
  • •Onboard new ad platforms by setting up and launching conversion signal integrations and reporting data feeds.
  • •Manage GTM releases across web properties and implement pixels/conversion events for ad networks.
  • •Monitor and troubleshoot signal quality using diagnostics (EMQ, pixel/CAPI, Google Ads conversion diagnostics, deduplication, Enhanced Conversions) and build monitoring/alerts.

Key Requirements

  • •3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking.
  • •Advanced SQL with experience querying large data warehouses, including data quality checks.
  • •Hands-on experience with Google Tag Manager and managing pixels/conversion events.
  • •Visualization experience with Tableau (or similar) and building ad-hoc/monitoring reports for marketing metrics.
  • •Understanding of browser-side and server-side tracking and GDPR-compliant tracking approaches.
Experience:3+ yearsDigital measurementAd techPerformance marketing
Skills:CommunicationPartneringProblem-solvingAttention to detail
Languages:English
Tech Stack:SQLGoogle Tag ManagerTableauLookerGTMUTMMeta EMQMeta Conversion LiftGoogle Ads Conversion LiftEnhanced ConversionsGoogle Data Manager APIMeta Conversions APICAPIClick ID captureOffline conversion uploadsAirflowDbtAppsFlyerAdjustSKAdNetwork

Company Brief

Welltech
Develops digital wellbeing and health technology solutions aimed at improving employee and consumer wellness through software platforms, monitoring tools, and personalized health programs integrated with corporate wellbeing initiatives.
Industry: Wellness & Preventive Health
Website