Sr. Product Marketing Manager, AI & Platform Narrative

DocuSign
San Francisco, Chicago
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Collaboration","Communication","Project management","Self-starter","Adaptability"]

Own the strategic positioning and go-to-market narrative for an AI engine and the Intelligent Agreement Management (IAM) platform. Serve as the primary AI narrative authority for consistent, differentiated messaging across launches, campaigns, and enablement. Partner with Product, Sales, Legal, and Field Marketing to build messaging infrastructure, translate complex AI and agentic workflows into clear enterprise stories, and support analyst relations and high-visibility programs.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
DocuSign
DocuSign
1 day ago

Sr. Product Marketing Manager, AI & Platform Narrative

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the strategic positioning and go-to-market narrative for an AI engine and the Intelligent Agreement Management (IAM) platform. Serve as the primary AI narrative authority for consistent, differentiated messaging across launches, campaigns, and enablement. Partner with Product, Sales, Legal, and Field Marketing to build messaging infrastructure, translate complex AI and agentic workflows into clear enterprise stories, and support analyst relations and high-visibility programs.
Location: San Francisco, Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and maintain end-to-end positioning, differentiation story, and core narrative messaging for the AI engine and IAM platform as a single source of truth.
  • •Ensure AI-related product launches have narrative consistency by flagging conflicts and resolving messaging gaps.
  • •Own AI trust positioning and partner with Legal on data boundaries, consent controls, and governance communication.
  • •Enable field and cross-functional teams on AI/agentic market landscape, capabilities, and platform differentiation to drive enterprise deals and adoption.
  • •Contribute to high-impact programs (analyst relations, Momentum, Momentum OnTour) by packaging and delivering consistent Iris and IAM narratives for key audiences.

Pay and Benefits

Equity and Bonus:Equity
Perks:Paid LeavePaid ParentalHealth InsuranceRetirementLearning Budget

Key Requirements

  • •8+ years of product marketing experience in B2B SaaS, with a track record managing high-growth products or platform portfolios.
  • •Bachelor’s degree (or equivalent practical experience).
  • •Experience using AI as an integral part of daily work.
  • •Experience with AI, agentic workflows, and enterprise software, including translating technical concepts into narratives for non-technical audiences.
  • •Ability to drive projects from concept to completion with minimal direction and align priorities to company goals; experience supporting analyst relations is preferred.
Experience:8+ yearsB2B SaaSAIEnterprise software
Education:Bachelor's
Skills:CollaborationCommunicationProject managementSelf-starterAdaptability
Languages:En-us
Tech Stack:AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor