2 days ago

Product Marketing Manager - TikTok Local Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own industry narrative and go-to-market storytelling for TikTok Local Services across key verticals like Hospitality & Travel. Build quantitative marketing science measurement models for full-funnel attribution and in-store conversion, then translate results into merchant-ready value reports. Enable business teams by turning strategy content into merchant acquisition tools, benchmark cases, and operational playbooks. Collaborate cross-functionally to localize and optimize B2B marketing narratives for different markets.

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop industry narratives and go-to-market communication strategies for key verticals (e.g., Hospitality & Travel) using TikTok Local Services commercial value.
•Build quantitative marketing science and measurement models, including full-funnel effect attribution and value measurement across the user journey.
•Produce actionable marketing value measurement reports and communicate quantifiable business value to merchants.
•Create and enable merchant acquisition tools by documenting benchmark cases and converting strategy content into business and merchant practices.
•Collaborate cross-functionally to optimize B2B marketing narrative frameworks and localize content for different cultural and market contexts.

Key Requirements

•Experience in marketing, business analysis, strategic consulting, or advertising measurement.
•Proficiency in marketing science and advertising effect measurement logic.
•Ability to understand and apply data models such as conversion attribution and brand lift analysis to support narrative development.
•Proven track record delivering B2B marketing narrative and industry strategy content.
•Strong strategic proposal writing skills to synthesize fragmented information into professional commercial narratives.

Experience:MarketingAdvertising measurement

Skills:Data sensitivityLogical thinkingStrategic proposal writingCross-functional collaborationCommunication

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager - TikTok Local Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop industry narratives and go-to-market communication strategies for key verticals (e.g., Hospitality & Travel) using TikTok Local Services commercial value.
•Build quantitative marketing science and measurement models, including full-funnel effect attribution and value measurement across the user journey.
•Produce actionable marketing value measurement reports and communicate quantifiable business value to merchants.
•Create and enable merchant acquisition tools by documenting benchmark cases and converting strategy content into business and merchant practices.
•Collaborate cross-functionally to optimize B2B marketing narrative frameworks and localize content for different cultural and market contexts.

Key Requirements

•Experience in marketing, business analysis, strategic consulting, or advertising measurement.
•Proficiency in marketing science and advertising effect measurement logic.
•Ability to understand and apply data models such as conversion attribution and brand lift analysis to support narrative development.
•Proven track record delivering B2B marketing narrative and industry strategy content.
•Strong strategic proposal writing skills to synthesize fragmented information into professional commercial narratives.

Experience:MarketingAdvertising measurement

Skills:Data sensitivityLogical thinkingStrategic proposal writingCross-functional collaborationCommunication

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn