Marketing Manager - Specialty Elastomers APAC

Huntsman
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsEducation: bachelorsSkills: ["Strategic planning","Cross-functional collaboration","Innovation mindset","Portfolio management","Commercial execution"]

Drive the three-year regional marketing strategy and segment roadmap for Specialty Elastomers across APAC. Lead innovation and growth pipeline efforts by shaping market-driven concepts, business cases, and commercialization plans in partnership with innovation and product teams. Enable commercial growth through portfolio strategy, pricing inputs, product launches, and marketing campaign oversight, while monitoring competitive and regulatory intelligence and coordinating cross-functional execution.

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Huntsman
Huntsman
1 month ago

Marketing Manager - Specialty Elastomers APAC

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Job Summary

Drive the three-year regional marketing strategy and segment roadmap for Specialty Elastomers across APAC. Lead innovation and growth pipeline efforts by shaping market-driven concepts, business cases, and commercialization plans in partnership with innovation and product teams. Enable commercial growth through portfolio strategy, pricing inputs, product launches, and marketing campaign oversight, while monitoring competitive and regulatory intelligence and coordinating cross-functional execution.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop, articulate, and maintain the three-year regional marketing strategy and segment roadmaps.
  • •Assess regional market dynamics and adapt priorities to deliver sustainable growth.
  • •Identify unmet customer needs and emerging trends; define innovation concepts and business cases, partnering with innovation and product teams to commercialize solutions and platforms.
  • •Collaborate with the commercial team on regional execution plans, customer segmentation target setting, pricing input, and robust preparation for product launches.
  • •Oversee regional marketing campaigns, content development, trade show presence, and lead generation; monitor competitor moves, pricing trends, regulatory developments, and synthesize insights into strategy.

Key Requirements

  • •Bachelor's degree in marketing, business administration, or a related field; MBA preferred.
  • •Minimum 12 years of industry experience and at least 10 years in marketing, commercial, and/or business development roles in B2B environments.
  • •Demonstrated experience building and executing multi-year strategies.
  • •Strong understanding of innovation processes and portfolio management.
  • •Experience driving commercial initiatives and working cross-functionally with sales and product teams.
Experience:12+ years
Education:Bachelor's in marketing business administration or related field
Skills:Strategic planningCross-functional collaborationInnovation mindsetPortfolio managementCommercial execution

Company Brief

Huntsman
Huntsman is a global manufacturer of differentiated and specialty chemicals used in industries such as construction, textiles, automotive, and consumer products. It develops and supplies performance materials, polyurethanes, and advanced chemical solutions worldwide.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: The Woodlands, United States
Founded: 1970
WebsiteLinkedIn