HelloFresh

3 months ago

Associate Manager, CRM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Support growth and sophistication of HelloFresh CRM programs to improve retention and reduce churn. Lead multi-channel communications (email, SMS, in-app) and drive data-driven, personalized customer journeys using Salesforce Marketing Cloud and Iterable, partnering with cross-functional teams to identify insights and opportunities.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Oversee the creation, management and optimization of communications to active customers across email, SMS, and app channels
•Build and optimize complex, personalized journeys within Salesforce Marketing Cloud and Iterable
•Help implement new programs within our martech stack to support growth and identify actionable insights from customer data
•Understand program goals and own the data/events that trigger programs, ensuring data and creative meet standards
•Test, iterate, and report on performance, keeping partners informed and projects on track

Pay and Benefits

Salary: CAD 75,000 - 85,000 annually

Perks:Health InsuranceRrsp MatchingPaid LeaveRemote WorkLearning Budget

Key Requirements

•Bachelor's degree in business, marketing, engineering or data science
•3+ years of CRM related experience with heavy focus on email, data and CRM systems/tools (Salesforce Marketing Cloud or Iterable is a plus)
•3+ years of experience analyzing data and turning insights into business strategy
•Experience managing complex projects from conceptualization to completion
•Managed complex segmentation strategies and customer lifecycle programs

Experience:3+ yearsCrmEmail marketingMarketing automationData analyticsCustomer lifecycle

Education:Bachelor's

Skills:Project managementCollaborationData-drivenCommunication

Languages:English

Tech Stack:Salesforce Marketing CloudIterableDatabase marketingEmail provider migration

Company Brief

HelloFresh

HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn

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HelloFresh

3 months ago

Associate Manager, CRM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Oversee the creation, management and optimization of communications to active customers across email, SMS, and app channels
•Build and optimize complex, personalized journeys within Salesforce Marketing Cloud and Iterable
•Help implement new programs within our martech stack to support growth and identify actionable insights from customer data
•Understand program goals and own the data/events that trigger programs, ensuring data and creative meet standards
•Test, iterate, and report on performance, keeping partners informed and projects on track

Pay and Benefits

Salary: CAD 75,000 - 85,000 annually

Perks:Health InsuranceRrsp MatchingPaid LeaveRemote WorkLearning Budget

Key Requirements

•Bachelor's degree in business, marketing, engineering or data science
•3+ years of CRM related experience with heavy focus on email, data and CRM systems/tools (Salesforce Marketing Cloud or Iterable is a plus)
•3+ years of experience analyzing data and turning insights into business strategy
•Experience managing complex projects from conceptualization to completion
•Managed complex segmentation strategies and customer lifecycle programs

Experience:3+ yearsCrmEmail marketingMarketing automationData analyticsCustomer lifecycle

Education:Bachelor's

Skills:Project managementCollaborationData-drivenCommunication

Languages:English

Tech Stack:Salesforce Marketing CloudIterableDatabase marketingEmail provider migration

Company Brief

HelloFresh

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn