Senior CRM Manager

Envato
Australia
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Leadership","Stakeholder management","Copywriting","Analytical thinking","Communication"]

Lead Envato’s CRM and lifecycle marketing strategy with a focus on elevating email performance, lifecycle programs, and personalised communications. Build and coach a high-performing CRM team, own the email calendar, and drive data-driven segmentation, automation, and AI-enhanced personalisation across cross-functional partnerships (Brand, Marketing, Product, Tech, and Customer Success) to improve acquisition, activation and retention.

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Envato
Envato
4 months ago

Senior CRM Manager

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead Envato’s CRM and lifecycle marketing strategy with a focus on elevating email performance, lifecycle programs, and personalised communications. Build and coach a high-performing CRM team, own the email calendar, and drive data-driven segmentation, automation, and AI-enhanced personalisation across cross-functional partnerships (Brand, Marketing, Product, Tech, and Customer Success) to improve acquisition, activation and retention.
Location: Australia
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead, coach and develop a team of CRM specialists, fostering high performance and collaboration.
  • •Own and manage the email marketing calendar, ensuring alignment with brand, product and business priorities.
  • •Define and execute a data-driven CRM and lifecycle strategy to improve customer acquisition, activation and retention.
  • •Design and optimise customer segmentation frameworks to deliver targeted, personalised communications.
  • •Oversee the strategy, execution and continuous optimisation of CRM campaigns across the customer lifecycle.

Pay and Benefits

Perks:Learning BudgetHome OfficeParental LeaveRemote WorkVolunteer LeaveConnection BudgetWellness Stipend

Key Requirements

  • •Minimum of 8 years experience in CRM and lifecycle marketing with a strong focus on email marketing.
  • •Demonstrated experience leading and developing high-performing teams with strong attention to detail.
  • •Deep understanding of email marketing best practices including segmentation, automation, testing and optimisation.
  • •Hands-on experience with Iterable or similar marketing automation platforms with strong technical aptitude across CRM systems.
  • •Strong understanding of data privacy and marketing compliance regulations including SPAM Act and GDPR.
Experience:8+ yearsDigitalSubscription-basedMarketing
Skills:LeadershipStakeholder managementCopywritingAnalytical thinkingCommunication
Tech Stack:IterableCRMData analyticsSegmentationAutomation

Company Brief

Envato
Envato operates a global ecosystem of digital marketplaces and subscription services (including Envato Market and Envato Elements) offering creative assets, templates, and tools for designers, developers, and creators.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Established Company
Valuation: USD 100M to 250M
Headquarters: Melbourne, Australia
Founded: 2006
Glassdoor
Glassdoor: 3.9
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