Specialist, Trade Marketing (1 Year Temporary)

VF Corporation
Switzerland
ContractFunction: Marketing & GrowthSkills: ["Project management","Communication","Stakeholder management","Budget management","Analytical mindset"]

Plan and execute trade marketing investments across EMEA to bring the Altra brand to life through wholesale and retail partners. Manage the EMEA trade marketing budget, collaborate with regional sales teams, and work with global and agency partners to develop retail marketing assets and activation plans. Elevate in-store and online presence using shop-in-shops, windows, POS, retailer digital content, web banners, product launches, and seasonal toolkits—driving measurable sell-through impact.

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VF Corporation
VF Corporation
2 days ago

Specialist, Trade Marketing (1 Year Temporary)

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Last checked: 17 hours agoStatus: Live

Job Summary

Plan and execute trade marketing investments across EMEA to bring the Altra brand to life through wholesale and retail partners. Manage the EMEA trade marketing budget, collaborate with regional sales teams, and work with global and agency partners to develop retail marketing assets and activation plans. Elevate in-store and online presence using shop-in-shops, windows, POS, retailer digital content, web banners, product launches, and seasonal toolkits—driving measurable sell-through impact.
Location: Switzerland
Employment Type: Contract · 12 months
Job Function: Marketing & Growth

Key Responsibilities

  • •Manage the EMEA trade marketing budget and investment plans, partnering with regional sales teams to allocate resources across key markets and retailers.
  • •Directly manage marketing activities with selected key accounts and develop retailer activation plans supporting sell-in and sell-through objectives.
  • •Lead development and deployment of the retail marketing toolkit across EMEA and distributor partners, adapting global assets for regional needs.
  • •Work with agency and production partners to create retail marketing solutions and manage retail assets (windows, POS, shop-in-shops, retailer digital content, web banners, launch toolkits).
  • •Support execution of retail marketing activities across wholesale and owned retail environments, developing retailer education and sales support materials with the Tech Rep team.

Key Requirements

  • •Strong understanding of wholesale retail environments and the role trade marketing plays in driving sell-through.
  • •Deep knowledge of retail marketing best practices, shopper marketing principles, and point-of-sale activation.
  • •Experience developing retail marketing toolkits for physical and digital retail channels.
  • •Understanding of visual merchandising principles and how brand presentation influences shopper behaviour.
  • •Excellent project management, communication, and stakeholder management skills, with strong budget management and reporting.
Experience:Wholesale retailRetail marketingTrade marketing
Skills:Project managementCommunicationStakeholder managementBudget managementAnalytical mindset

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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Glassdoor: 3.7
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