Tandem

3 weeks ago

Product Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own the provider-facing product narrative for an AI-powered network connecting doctors, pharmacies, payers, and biopharma. Translate complex workflows into clear positioning and end-to-end launches, from customer education and in-product messaging to internal enablement and post-launch adoption. Build a communications calendar (newsletters, webinars, campaigns), partner with Product and Customer Success to remove adoption barriers, and measure awareness and engagement to continuously improve.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own product positioning and messaging for provider-facing products and capabilities, translating workflows into clear user value.
•Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption.
•Develop and run a product communications calendar including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns.
•Create practice- and organization-level communications that demonstrate reduced work, improved medication access, and better patient outcomes.
•Partner with Product and Customer Success to identify underused capabilities, understand adoption barriers, and build campaigns to drive broader usage.

Pay and Benefits

Salary: USD 200,000 - 250,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceVisionDentalPaid LeaveParental Leave401k

Key Requirements

•5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role.
•A track record of positioning and launching products, then driving understanding, adoption, and value realization after launch.
•Exceptional writing and storytelling skills to simplify complex products and workflows into compelling language.
•Strong customer instincts to understand how different users and organizations perceive and realize value.
•Analytical judgment using product data, segmentation, experimentation, and customer feedback to guide decisions.

Experience:5-10 years

Skills:WritingStorytellingAnalytical judgmentCustomer instinctsCommunication

Company Brief

Tandem

Builds a virtual office platform that helps remote teams connect, collaborate, and communicate in real time with presence, audio rooms, and workspace tools designed to recreate an in-person office experience online.

Industry: Enterprise Software

Website

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Tandem

3 weeks ago

Product Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own product positioning and messaging for provider-facing products and capabilities, translating workflows into clear user value.
•Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption.
•Develop and run a product communications calendar including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns.
•Create practice- and organization-level communications that demonstrate reduced work, improved medication access, and better patient outcomes.
•Partner with Product and Customer Success to identify underused capabilities, understand adoption barriers, and build campaigns to drive broader usage.

Pay and Benefits

Salary: USD 200,000 - 250,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceVisionDentalPaid LeaveParental Leave401k

Key Requirements

•5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role.
•A track record of positioning and launching products, then driving understanding, adoption, and value realization after launch.
•Exceptional writing and storytelling skills to simplify complex products and workflows into compelling language.
•Strong customer instincts to understand how different users and organizations perceive and realize value.
•Analytical judgment using product data, segmentation, experimentation, and customer feedback to guide decisions.

Experience:5-10 years

Skills:WritingStorytellingAnalytical judgmentCustomer instinctsCommunication

Company Brief

Tandem

Industry: Enterprise Software

Website