Product Marketing Lead

Tandem
New York
Workplace: OnsiteFull timeUSD 200,000 - 250,000 annuallyFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Writing","Storytelling","Analytical judgment","Customer instincts","Communication"]

Own the provider-facing product narrative for an AI-powered network connecting doctors, pharmacies, payers, and biopharma. Translate complex workflows into clear positioning and end-to-end launches, from customer education and in-product messaging to internal enablement and post-launch adoption. Build a communications calendar (newsletters, webinars, campaigns), partner with Product and Customer Success to remove adoption barriers, and measure awareness and engagement to continuously improve.

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FursaFursa
Tandem
Tandem
2 months ago

Product Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own the provider-facing product narrative for an AI-powered network connecting doctors, pharmacies, payers, and biopharma. Translate complex workflows into clear positioning and end-to-end launches, from customer education and in-product messaging to internal enablement and post-launch adoption. Build a communications calendar (newsletters, webinars, campaigns), partner with Product and Customer Success to remove adoption barriers, and measure awareness and engagement to continuously improve.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own product positioning and messaging for provider-facing products and capabilities, translating workflows into clear user value.
  • •Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption.
  • •Develop and run a product communications calendar including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns.
  • •Create practice- and organization-level communications that demonstrate reduced work, improved medication access, and better patient outcomes.
  • •Partner with Product and Customer Success to identify underused capabilities, understand adoption barriers, and build campaigns to drive broader usage.

Pay and Benefits

Salary: USD 200,000 - 250,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDentalPaid LeaveParental Leave401k

Key Requirements

  • •5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role.
  • •A track record of positioning and launching products, then driving understanding, adoption, and value realization after launch.
  • •Exceptional writing and storytelling skills to simplify complex products and workflows into compelling language.
  • •Strong customer instincts to understand how different users and organizations perceive and realize value.
  • •Analytical judgment using product data, segmentation, experimentation, and customer feedback to guide decisions.
Experience:5-10 years
Skills:WritingStorytellingAnalytical judgmentCustomer instinctsCommunication

Company Brief

Tandem
Builds a virtual office platform that helps remote teams connect, collaborate, and communicate in real time with presence, audio rooms, and workspace tools designed to recreate an in-person office experience online.
Industry: Enterprise Software
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