Account Director, Earned Media, Consumer Brand - Burson

Burson
Los Angeles, New York
Workplace: HybridFull timeUSD 60,000 - 140,000 annuallyFunction: Executive & General ManagementExperience: 6-8 yearsSkills: ["Strategic thinking","Attention to detail","Client management","Relationship-building","Presentation and communication"]

Lead strategic earned media and media relations programs for consumer and brand clients, combining audience insight, research, and storytelling to deliver high-impact coverage. Serve as day-to-day client lead, oversee integrated communications that connect earned media with influencer, social, digital, content, paid, and experiential efforts, and mentor junior team members. Partner cross-functionally with digital, analytics, creative, and research teams using media intelligence tools to drive measurable results and new business contributions.

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Burson
Burson
12 hours ago

Account Director, Earned Media, Consumer Brand - Burson

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Job Summary

Lead strategic earned media and media relations programs for consumer and brand clients, combining audience insight, research, and storytelling to deliver high-impact coverage. Serve as day-to-day client lead, oversee integrated communications that connect earned media with influencer, social, digital, content, paid, and experiential efforts, and mentor junior team members. Partner cross-functionally with digital, analytics, creative, and research teams using media intelligence tools to drive measurable results and new business contributions.
Location: Los Angeles, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and storytelling.
  • •Create integrated communications strategies connecting earned media with influencer, social, digital, content, paid, and experiential efforts.
  • •Serve as day-to-day client lead, maintaining proactive communication and advising internal and client teams.
  • •Develop pitches, press materials, messaging frameworks, executive talking points, and media briefing documents.
  • •Collaborate with cross-functional teams to deliver fully integrated campaigns, using media monitoring and analytics tools to evaluate performance and identify opportunities.

Pay and Benefits

Salary: USD 60,000 - 140,000 annually

Key Requirements

  • •6-8 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
  • •Develop and execute strategic earned media campaigns for consumer brands.
  • •Strong understanding of the evolving media landscape across traditional, digital, social, influencer, and creator ecosystems.
  • •Ability to translate research, consumer insights, business objectives, and cultural trends into impactful communications programs.
  • •Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or comparable tools.
Experience:6-8 yearsPublic relationsEarned mediaIntegrated marketing communicationsConsumer brandsAgency experience
Skills:Strategic thinkingAttention to detailClient managementRelationship-buildingPresentation and communication
Languages:English
Tech Stack:CisionMuck RackBrandwatchNewswhipMicrosoft OfficePowerPointExcelWordMedia monitoringSocial listeningAnalytics toolsAI tools

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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