Carlsberg Group

11 hours ago

Customer Marketing Manager – On Trade

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Develop and deliver customer activation strategies for key on-trade accounts, partnering with Brand Marketing to shape annual plans and standout in-outlet campaigns. Manage point-of-purchase execution and ensure commercial plans match customer needs. Use a performance-led approach to improve ROI, customer reach, rate of sale growth, and incremental profit. Align internal and external stakeholders, support B2B sales tools and events, and manage agency partnerships to drive high-quality delivery.

Location: United Kingdom

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner with Brand Marketing to shape annual activation plans and deliver standout in-outlet campaigns that boost purchase and grow Carlsberg Britvic brands across On Trade.
•Manage high-quality point-of-purchase execution, aligning commercial plans with customer needs while prioritising investment for maximum impact.
•Enhance ROI from activation spend, increasing customer reach, rate of sale growth, and incremental profit through a performance-led approach.
•Engage and align senior stakeholders internally and externally to deliver initiatives supporting brand, customer, and commercial goals.
•Equip sales teams with B2B activation tools, events, and trade show support to increase customer engagement.

Travel: Medium travel

Pay and Benefits

Perks:Product AllowancePrivate MedicalLife AssuranceAnnual BonusGp ServicesPensionHolidayDiscounts

Key Requirements

•Demonstrated experience building brands through customers with exposure to the on-trade channel.
•Proven ability delivering commercial results, managing significant budgets, and improving agency effectiveness and ROI.
•Strong communication, presentation, and stakeholder management skills to engage frontline teams and senior leadership.
•Highly collaborative experience working across multiple functions to build aligned plans and deliver results in a changing environment.
•Ability to translate strategic objectives into customer marketing plans and activation programmes, building joint business planning and customer partnerships.

Experience:On-tradeB2B marketingBrand marketing

Skills:CommunicationPresentationStakeholder managementCollaborationCommercial thinking

Company Brief

Carlsberg Group

Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Copenhagen, Denmark

Founded: 1847

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Carlsberg Group

11 hours ago

Customer Marketing Manager – On Trade

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: United Kingdom

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner with Brand Marketing to shape annual activation plans and deliver standout in-outlet campaigns that boost purchase and grow Carlsberg Britvic brands across On Trade.
•Manage high-quality point-of-purchase execution, aligning commercial plans with customer needs while prioritising investment for maximum impact.
•Enhance ROI from activation spend, increasing customer reach, rate of sale growth, and incremental profit through a performance-led approach.
•Engage and align senior stakeholders internally and externally to deliver initiatives supporting brand, customer, and commercial goals.
•Equip sales teams with B2B activation tools, events, and trade show support to increase customer engagement.

Travel: Medium travel

Pay and Benefits

Perks:Product AllowancePrivate MedicalLife AssuranceAnnual BonusGp ServicesPensionHolidayDiscounts

Key Requirements

•Demonstrated experience building brands through customers with exposure to the on-trade channel.
•Proven ability delivering commercial results, managing significant budgets, and improving agency effectiveness and ROI.
•Strong communication, presentation, and stakeholder management skills to engage frontline teams and senior leadership.
•Highly collaborative experience working across multiple functions to build aligned plans and deliver results in a changing environment.
•Ability to translate strategic objectives into customer marketing plans and activation programmes, building joint business planning and customer partnerships.

Experience:On-tradeB2B marketingBrand marketing

Skills:CommunicationPresentationStakeholder managementCollaborationCommercial thinking

Company Brief

Carlsberg Group

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Copenhagen, Denmark

Founded: 1847

Website LinkedIn