Director of Marketing

Blackbird Labs Inc.
New York
Workplace: OnsiteFull timeUSD 220,000 - 250,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Storytelling","Communications","Data-driven decision making","Team building"]

Own the strategic vision and execution of Blackbird’s brand, communications/PR, and consumer growth. Lead brand voice and culturally credible campaigns, build proactive PR and media visibility, and drive diner acquisition across paid, owned, and earned channels. You’ll develop a small in-house team, manage agencies and contractors, set budgets, and use reporting/data to guide strategy. Coordinate closely with Partnerships, Restaurants, and Product to ensure a consistent experience from press to onboarding.

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Blackbird Labs Inc.
Blackbird Labs Inc.
11 hours ago

Director of Marketing

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the strategic vision and execution of Blackbird’s brand, communications/PR, and consumer growth. Lead brand voice and culturally credible campaigns, build proactive PR and media visibility, and drive diner acquisition across paid, owned, and earned channels. You’ll develop a small in-house team, manage agencies and contractors, set budgets, and use reporting/data to guide strategy. Coordinate closely with Partnerships, Restaurants, and Product to ensure a consistent experience from press to onboarding.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set the strategic vision for Blackbird’s marketing direction and ensure it stays consistent across channels and touchpoints.
  • •Own brand voice/identity and develop culturally credible campaigns across copy, visual, and experiential work.
  • •Lead PR & communications: build proactive media strategy, manage relationships with agencies and media, and prepare messaging for launches and crises.
  • •Drive diner acquisition across paid, owned, and earned channels, hitting growth targets for downloads, activation, and retention.
  • •Lead and develop a small team, manage agency/contractor relationships, own the marketing budget, and use reporting/data to guide strategy.

Pay and Benefits

Salary: USD 220,000 - 250,000 annually
Perks:Health InsuranceDentalVisionFlexible Time401kEquityLearning Budget

Key Requirements

  • •8+ years of marketing experience in consumer-facing roles.
  • •5+ years of leadership experience with a builder’s mindset.
  • •Proven ability to build brands people care about, creating affinity beyond awareness.
  • •Strong storytelling and communications instincts, including building or running PR/earned-media strategy.
  • •Strong performance marketing skills to drive acquisition at scale.
Experience:8+ yearsConsumer-facing marketingHigh-growth startupLoyaltyPaymentsRestaurantsHospitality
Skills:LeadershipStorytellingCommunicationsData-driven decision makingTeam building

Company Brief

Blackbird Labs Inc.
Builds a blockchain-enabled loyalty, membership and payments platform that lets restaurants connect directly with guests, offering rewards (the $FLY token), payments and reservation/loyalty features across a network of partner restaurants.
Industry: Restaurants & Food Service
Company Size: Small (11 to 50 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: New York, United States
Founded: 2022
Glassdoor
Glassdoor: 5.0
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