Director, North America eCommerce

Tapestry
New York
Workplace: HybridFull timeUSD 150,000 - 200,000 annuallyFunction: Executive & General ManagementExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Strategic thinking","Problem-solving","Communication","Executive storytelling"]

Lead the day-to-day commercial performance of the Kate Spade North America ecommerce business across four websites. Own ecommerce strategy, merchandising, promotional and content execution, and the end-to-end customer journey to drive revenue growth, profitability, conversion, and engagement. Use analytics to set and track KPIs, guide testing and optimization, and influence cross-functional priorities. Build and develop a high-performing ecommerce team and ensure flawless launch execution.

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Tapestry
Tapestry
3 days ago

Director, North America eCommerce

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Job Summary

Lead the day-to-day commercial performance of the Kate Spade North America ecommerce business across four websites. Own ecommerce strategy, merchandising, promotional and content execution, and the end-to-end customer journey to drive revenue growth, profitability, conversion, and engagement. Use analytics to set and track KPIs, guide testing and optimization, and influence cross-functional priorities. Build and develop a high-performing ecommerce team and ensure flawless launch execution.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own the day-to-day commercial performance of the North America ecommerce business across four websites, meeting revenue, conversion, profitability, and engagement targets.
  • •Develop and execute seasonal and annual ecommerce strategies, and monitor trends to proactively address risks and opportunities.
  • •Lead digital merchandising and operations, including homepage strategy, navigation, category merchandising, search optimization, product discovery, promotions, and content placement.
  • •Leverage KPIs and analytics to assess customer behavior and digital performance, and lead testing/optimization with analytics, UX, and product teams.
  • •Build, coach, and develop the ecommerce team while partnering cross-functionally to align priorities and ensure successful site launches and initiatives.

Pay and Benefits

Salary: USD 150,000 - 200,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceLearning Budget

Key Requirements

  • •8+ years of progressive ecommerce leadership experience in retail, fashion, luxury, or consumer brands.
  • •Proven success managing a high-volume ecommerce business with accountability for commercial performance and financial results.
  • •Deep expertise in ecommerce merchandising, digital customer experience, promotional strategy, analytics, and omnichannel retail.
  • •Experience with Salesforce Commerce Cloud (Demandware), Google Analytics (GA4), content management systems, A/B testing platforms, and digital merchandising tools.
  • •Bachelor’s degree or equivalent combination of education and experience.
Experience:8+ yearsRetailFashionLuxuryConsumer brands
Education:Bachelor's
Skills:LeadershipStrategic thinkingProblem-solvingCommunicationExecutive storytelling
Tech Stack:Salesforce Commerce Cloud (Demandware)Google Analytics (GA4)Content management systemsA/B testing

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
Glassdoor
Glassdoor: 3.7
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