Head of Marketing

Truv
Miami
Workplace: RemoteFull timeUSD 180,000 - 240,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical","Hands-on execution","Creative experimentation","Budget ownership","Cross-functional partnership"]

Build and scale Truv’s demand generation engine by owning marketing strategy and execution end to end. Drive measurable pipeline and revenue through paid acquisition, events, and integrated B2B campaigns, while partnering closely with Sales on account targeting, execution, follow-up, and conversion. Experiment rapidly across channels, audiences, and messaging, and own marketing analytics and attribution for CAC, opportunities, pipeline, and revenue.

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Truv
Truv
2 days ago

Head of Marketing

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Last checked: 4 hours agoStatus: Live

Job Summary

Build and scale Truv’s demand generation engine by owning marketing strategy and execution end to end. Drive measurable pipeline and revenue through paid acquisition, events, and integrated B2B campaigns, while partnering closely with Sales on account targeting, execution, follow-up, and conversion. Experiment rapidly across channels, audiences, and messaging, and own marketing analytics and attribution for CAC, opportunities, pipeline, and revenue.
Location: Miami
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own Truv’s demand generation strategy, marketing pipeline targets, and budget.
  • •Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.
  • •Own the events strategy across industry conferences, executive dinners, webinars, and Truv-hosted events.
  • •Build integrated campaigns targeting priority accounts and buyer personas; partner with Sales on targeting, execution, follow-up, and pipeline conversion.
  • •Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue; lead internal team, agencies, and partners to scale.

Pay and Benefits

Salary: USD 180,000 - 240,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFlexible Time

Key Requirements

  • •8+ years of B2B marketing experience, ideally in a high-growth SaaS or fintech environment.
  • •Proven track record building demand generation programs that produce measurable pipeline and revenue.
  • •Deep experience with paid acquisition, events, and integrated B2B campaigns.
  • •Strong analytical skills with ownership of budgets, funnel metrics, attribution, and ROI.
  • •Experience building and leading high-performing marketing teams and partnering closely with Sales in enterprise B2B sales cycles.
Experience:8+ yearsB2BSaaSFintech
Skills:AnalyticalHands-on executionCreative experimentationBudget ownershipCross-functional partnership
Tech Stack:LinkedInGoogleAPI

Company Brief

Truv
Provides APIs for employment, income and identity verification that enable lenders, payroll providers, and fintechs to verify consumer data in real time while reducing fraud and manual processes.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2019
WebsiteLinkedIn