Senior DR Creative Strategist

Happy Mammoth
Sofia
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Communication","Collaboration","Creative thinking","Data-driven decision making","Testing mindset"]

Own the development and pitching of direct-response creative concepts for eCommerce, translating performance insights into actionable creative briefs. Partner with designers, video editors, and UGC creators to execute assets, then track win rate and baseline results to refine future angles. Structure creative tests with clear hypotheses, stay current on Meta/TikTok/YouTube trends, and adapt messaging for Australia, the U.S., and EU markets across a remote, EU-hours schedule.

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Happy Mammoth
Happy Mammoth
23 hours ago

Senior DR Creative Strategist

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Last checked: 7 hours agoStatus: Live

Job Summary

Own the development and pitching of direct-response creative concepts for eCommerce, translating performance insights into actionable creative briefs. Partner with designers, video editors, and UGC creators to execute assets, then track win rate and baseline results to refine future angles. Structure creative tests with clear hypotheses, stay current on Meta/TikTok/YouTube trends, and adapt messaging for Australia, the U.S., and EU markets across a remote, EU-hours schedule.
Location: Sofia
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop and pitch new direct response creative concepts on an ongoing cadence with a pipeline of fresh angles and hooks.
  • •Create clear creative briefs that turn performance insights into actionable creative direction.
  • •Execute concepts end-to-end with designers, editors, and UGC talent from brief to finished assets.
  • •Track and report concept performance (e.g., win rate, baseline hits) to refine future briefs.
  • •Structure and run creative tests using hypotheses, document outcomes, and adapt messaging for Australia, the U.S., and EU markets.

Pay and Benefits

Perks:Paid HolidaysRemote WorkLearning Budget

Key Requirements

  • •Proven experience creating direct response creative concepts for eCommerce brands, with bonus for health or supplements.
  • •Consistently generate new winning creative concepts at scale, not just one-off wins.
  • •Direct-response copywriting strength with hooks, angles, and pain-point-led narratives.
  • •Ability to brief and direct designers, video editors, and UGC creators to produce finished assets.
  • •Comfort using performance data to guide creative decisions and familiarity with creative testing frameworks and iterative tests.
Experience:ECommerceB2CDirect responseHealthSupplements
Skills:CommunicationCollaborationCreative thinkingData-driven decision makingTesting mindset
Languages:English
Tech Stack:MotionForeplayMetaTikTokYouTube

Company Brief

Happy Mammoth
E-commerce company that formulates and sells natural, science-backed supplements and wellness products primarily for women, focusing on hormone balance, digestion, and overall wellbeing via direct-to-consumer channels.
Industry: Direct to Consumer Brands
Company Size: Medium (51 to 250 employees)
Funding: Bootstrapped
Headquarters: Miami, United States
Founded: 2017
Glassdoor
Glassdoor: 4.6
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