Synchrony

1 day ago

VP, H&W Marketing Integration and Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead the integration and adoption of new H&W marketing capabilities and MarTech across channels. Partner with Product, MarTech, Data/Analytics, and lifecycle/channel owners to translate needs into requirements, streamline end-to-end processes, and accelerate rollout of personalization, AI-enabled tools, mobile enhancements, and SMS. Own go-to-market marketing for new services, campaign execution across multiple channels, and the annual cardholder sweepstakes strategy while ensuring compliance and operational rigor.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Serve as a cross-channel domain expert leading MarTech + marketing capability integration and adoption across communication platforms and lifecycle/channel stakeholders.
•Design and operationalize omni-channel personalization and content optimization, partnering on measurement instrumentation and performance storytelling.
•Develop and execute strategic marketing plans for new services/capabilities with multiple stakeholders and timelines, ensuring operational readiness and outcomes.
•Lead multi-channel campaigns (email, in-app/mobile, web/Marketplace) from strategy through launch and optimization.
•Own promotions and sweepstakes strategy and execution, and lead legal/compliance partnership to ensure requirements, approvals, controls, and documentation standards are met.

Pay and Benefits

Salary: USD 110,000 - 185,000 annually

Key Requirements

•Bachelor's degree (or, in lieu of degree, a high school diploma) and 12 years of experience in credit card, financial services or health and wellness marketing.
•Minimum 8 years professional marketing experience, including 3 years of campaign execution across integrated marketing strategy.
•Technical fluency across data flows and end-to-end platform/integration constraints to improve execution.
•MarTech/platform capability integration and adoption experience, including requirements definition and rollout planning.
•3+ years people management experience, plus ability to travel for business as required.

Experience:8+ yearsFinancial servicesHealth and wellness marketingCredit card

Education:Bachelor's

Skills:LeadershipStakeholder managementChange leadershipAnalyticsExecution rigor

Tech Stack:MarTechESPCDPDynamic YieldMovable InkKnotchAI-enabled toolingSMSPersonalizationOmni-channel personalization

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony

Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stamford, United States

Founded: 2003

Glassdoor: 3.7

Website LinkedIn

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Synchrony

1 day ago

VP, H&W Marketing Integration and Engagement

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Serve as a cross-channel domain expert leading MarTech + marketing capability integration and adoption across communication platforms and lifecycle/channel stakeholders.
•Design and operationalize omni-channel personalization and content optimization, partnering on measurement instrumentation and performance storytelling.
•Develop and execute strategic marketing plans for new services/capabilities with multiple stakeholders and timelines, ensuring operational readiness and outcomes.
•Lead multi-channel campaigns (email, in-app/mobile, web/Marketplace) from strategy through launch and optimization.
•Own promotions and sweepstakes strategy and execution, and lead legal/compliance partnership to ensure requirements, approvals, controls, and documentation standards are met.

Pay and Benefits

Salary: USD 110,000 - 185,000 annually

Key Requirements

•Bachelor's degree (or, in lieu of degree, a high school diploma) and 12 years of experience in credit card, financial services or health and wellness marketing.
•Minimum 8 years professional marketing experience, including 3 years of campaign execution across integrated marketing strategy.
•Technical fluency across data flows and end-to-end platform/integration constraints to improve execution.
•MarTech/platform capability integration and adoption experience, including requirements definition and rollout planning.
•3+ years people management experience, plus ability to travel for business as required.

Experience:8+ yearsFinancial servicesHealth and wellness marketingCredit card

Education:Bachelor's

Skills:LeadershipStakeholder managementChange leadershipAnalyticsExecution rigor

Tech Stack:MarTechESPCDPDynamic YieldMovable InkKnotchAI-enabled toolingSMSPersonalizationOmni-channel personalization

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Synchrony

Provides consumer financing solutions including private-label credit cards, co-branded cards, and specialty financing for retailers and consumers, alongside digital banking and payment solutions.

Industry: Lending

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Stamford, United States

Founded: 2003

Glassdoor: 3.7

Website LinkedIn