SimplePractice

1 day ago

Director of Product Marketing, Clinical Care

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for the Clinical Care product portfolio, commercializing generative AI clinical tools like Note Taker and Care Aide. Own PLG funnel performance, conversion optimization, lifecycle adoption, and multi-channel launches across in-product, paid social, community, influencer, and partnerships. Define packaging and pricing, translate customer and clinical insights into roadmap and GTM adjustments, and mentor the product marketing function while aligning Product, Finance, Sales, and Customer Success.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own Clinical Care go-to-market strategy, including portfolio growth for Note Taker and Care Aide and lifecycle up-sell and acquisition frameworks.
•Drive end-to-end commercialization for highly technical AI capabilities from early development through full market scale.
•Orchestrate multi-channel campaigns (in-product triggers, paid social, community, influencer networks, partnerships) and translate complex AI concepts into benefit-driven narratives.
•Optimize PLG funnel conversions, design and test in-product behavioral triggers, and collaborate on retention experiments.
•Lead pricing and packaging strategy, including research, modeling, testing, and ongoing evaluation of standalone vs. bundled value interplay.

Pay and Benefits

Salary: USD 195,000 - 234,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kFlexible TimePaid HolidaysParental LeaveEmployee Resource

Key Requirements

•8+ years of product marketing experience; mental healthcare or AI product experience is highly preferred.
•Deep experience in SaaS within a product-led growth environment, including launches, lifecycle-driven adoption, and self-serve GTM.
•Proven ownership of packaging and pricing strategy at the company or product level for differentiated customer segments.
•Customer-first mindset focused on understanding user behaviors and market needs to build long-term brand trust.
•Strong cross-functional collaboration across product, finance, marketing, and customer success, with experience leading launches and campaigns from insight to execution.

Experience:8+ yearsSaaSProduct-led growthMental healthcareAI products

Skills:Customer-first mindsetCross-functional collaborationCommunication and storytellingStrategic thinkingLeadership

Languages:English

Tech Stack:Generative AI

Company Brief

SimplePractice

Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn

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SimplePractice

1 day ago

Director of Product Marketing, Clinical Care

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own Clinical Care go-to-market strategy, including portfolio growth for Note Taker and Care Aide and lifecycle up-sell and acquisition frameworks.
•Drive end-to-end commercialization for highly technical AI capabilities from early development through full market scale.
•Orchestrate multi-channel campaigns (in-product triggers, paid social, community, influencer networks, partnerships) and translate complex AI concepts into benefit-driven narratives.
•Optimize PLG funnel conversions, design and test in-product behavioral triggers, and collaborate on retention experiments.
•Lead pricing and packaging strategy, including research, modeling, testing, and ongoing evaluation of standalone vs. bundled value interplay.

Pay and Benefits

Salary: USD 195,000 - 234,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401kFlexible TimePaid HolidaysParental LeaveEmployee Resource

Key Requirements

•8+ years of product marketing experience; mental healthcare or AI product experience is highly preferred.
•Deep experience in SaaS within a product-led growth environment, including launches, lifecycle-driven adoption, and self-serve GTM.
•Proven ownership of packaging and pricing strategy at the company or product level for differentiated customer segments.
•Customer-first mindset focused on understanding user behaviors and market needs to build long-term brand trust.
•Strong cross-functional collaboration across product, finance, marketing, and customer success, with experience leading launches and campaigns from insight to execution.

Experience:8+ yearsSaaSProduct-led growthMental healthcareAI products

Skills:Customer-first mindsetCross-functional collaborationCommunication and storytellingStrategic thinkingLeadership

Languages:English

Tech Stack:Generative AI

Company Brief

SimplePractice

Industry: HealthTech

Headquarters: Lehi, United States

Founded: 2012

Website LinkedIn