Director of Product Marketing, Clinical Care

SimplePractice
United States
Workplace: OnsiteFull timeUSD 195,000 - 234,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Customer-first mindset","Cross-functional collaboration","Communication and storytelling","Strategic thinking","Leadership"]

Lead go-to-market strategy for the Clinical Care product portfolio, commercializing generative AI clinical tools like Note Taker and Care Aide. Own PLG funnel performance, conversion optimization, lifecycle adoption, and multi-channel launches across in-product, paid social, community, influencer, and partnerships. Define packaging and pricing, translate customer and clinical insights into roadmap and GTM adjustments, and mentor the product marketing function while aligning Product, Finance, Sales, and Customer Success.

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FursaFursa
SimplePractice
SimplePractice
1 month ago

Director of Product Marketing, Clinical Care

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead go-to-market strategy for the Clinical Care product portfolio, commercializing generative AI clinical tools like Note Taker and Care Aide. Own PLG funnel performance, conversion optimization, lifecycle adoption, and multi-channel launches across in-product, paid social, community, influencer, and partnerships. Define packaging and pricing, translate customer and clinical insights into roadmap and GTM adjustments, and mentor the product marketing function while aligning Product, Finance, Sales, and Customer Success.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own Clinical Care go-to-market strategy, including portfolio growth for Note Taker and Care Aide and lifecycle up-sell and acquisition frameworks.
  • •Drive end-to-end commercialization for highly technical AI capabilities from early development through full market scale.
  • •Orchestrate multi-channel campaigns (in-product triggers, paid social, community, influencer networks, partnerships) and translate complex AI concepts into benefit-driven narratives.
  • •Optimize PLG funnel conversions, design and test in-product behavioral triggers, and collaborate on retention experiments.
  • •Lead pricing and packaging strategy, including research, modeling, testing, and ongoing evaluation of standalone vs. bundled value interplay.

Pay and Benefits

Salary: USD 195,000 - 234,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401kFlexible TimePaid HolidaysParental LeaveEmployee Resource

Key Requirements

  • •8+ years of product marketing experience; mental healthcare or AI product experience is highly preferred.
  • •Deep experience in SaaS within a product-led growth environment, including launches, lifecycle-driven adoption, and self-serve GTM.
  • •Proven ownership of packaging and pricing strategy at the company or product level for differentiated customer segments.
  • •Customer-first mindset focused on understanding user behaviors and market needs to build long-term brand trust.
  • •Strong cross-functional collaboration across product, finance, marketing, and customer success, with experience leading launches and campaigns from insight to execution.
Experience:8+ yearsSaaSProduct-led growthMental healthcareAI products
Skills:Customer-first mindsetCross-functional collaborationCommunication and storytellingStrategic thinkingLeadership
Languages:English
Tech Stack:Generative AI

Company Brief

SimplePractice
Provides practice management and telehealth software for behavioral health and wellness professionals, offering scheduling, billing, documentation, and secure telehealth services to streamline clinical workflows.
Industry: HealthTech
Headquarters: Lehi, United States
Founded: 2012
WebsiteLinkedIn