Senior Lead, Product Marketing - Accessories & Apparel

Whoop
Boston
Workplace: OnsiteFull timeUSD 130,000 - 170,000 annuallyFunction: Marketing & GrowthSkills: ["Autonomy","Cross-functional influence","Strategic thinking","Communication","Storytelling"]

Own end-to-end product marketing for WHOOP’s Apparel & Accessories category, leading early-stage concepting through launch readiness. Drive product research grounded in consumer insights, translate market trends into briefs and category recommendations, and shape roadmap priorities. Partner with design, engineering, supply chain, and external collaborators to validate feasibility, coordinate deliverables, and ensure seamless handoff from product readiness to go-to-market execution.

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Whoop
Whoop
4 weeks ago

Senior Lead, Product Marketing - Accessories & Apparel

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end product marketing for WHOOP’s Apparel & Accessories category, leading early-stage concepting through launch readiness. Drive product research grounded in consumer insights, translate market trends into briefs and category recommendations, and shape roadmap priorities. Partner with design, engineering, supply chain, and external collaborators to validate feasibility, coordinate deliverables, and ensure seamless handoff from product readiness to go-to-market execution.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end development of Apparel & Accessories products from concept through launch readiness with design, engineering, and development teams.
  • •Introduce and lead early-stage product research to define product concepts, use cases, and business rationale based on consumer insights and market opportunities.
  • •Partner with Supply Chain to validate feasibility, lead times, and cost, ensuring alignment before sourcing commitments.
  • •Lead product creation for key external partnerships by managing timelines, deliverables, and cross-functional alignment to deliver co-developed products.
  • •Drive product positioning, naming, and core messaging, and partner with go-to-market teams to transition to launch execution.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually
Equity and Bonus:Equity

Key Requirements

  • •7+ years of experience in product marketing, product management, or a related role within consumer goods, apparel, or wearable technology.
  • •Develop physical products through the full lifecycle from concept through launch.
  • •Partner with design and engineering teams to bring physical products from concept to production.
  • •Lead product development with external partners or brands, with strong relationship and project management skills.
  • •Operate autonomously and influence cross-functional strategy, translating insights into clear product direction and actionable briefs.
Experience:Consumer goodsApparelWearable technology
Skills:AutonomyCross-functional influenceStrategic thinkingCommunicationStorytelling
Tech Stack:AI tools

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn