Copywriter, Omni Channel Content (Fort Worth, TX, US)

American Airlines Group
United States
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 2+ yearsEducation: bachelorsSkills: ["Strong writing","Editing","Proofreading","Conceptual thinking","Collaboration","Communication","Attention to detail","Adaptability","Coachability","Project management"]

Create and maintain customer-facing digital content across web, email, support, and self-service experiences for American Airlines’ Digital Content team. Partner with stakeholders and subject matter experts to deliver well-governed, on-brand content aligned to business objectives, brand voice/tone, and SEO standards. Publish and optimize content in a content management system using templates and AI-enabled tools, ensuring accuracy, accessibility, and clarity. Participate in an on-call rotation for publishing alerts tied to operational disruptions.

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FursaFursa
American Airlines Group
American Airlines Group
18 hours ago

Copywriter, Omni Channel Content (Fort Worth, TX, US)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Create and maintain customer-facing digital content across web, email, support, and self-service experiences for American Airlines’ Digital Content team. Partner with stakeholders and subject matter experts to deliver well-governed, on-brand content aligned to business objectives, brand voice/tone, and SEO standards. Publish and optimize content in a content management system using templates and AI-enabled tools, ensuring accuracy, accessibility, and clarity. Participate in an on-call rotation for publishing alerts tied to operational disruptions.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Craft, write, edit, and maintain customer-facing digital content across web, email, support, and self-service experiences aligned with brand standards and governance requirements.
  • •Serve as the content point of contact for assigned projects, coordinating content initiatives to match business objectives and deliver on time.
  • •Collaborate with writers, subject matter experts, marketing teams, and business stakeholders to develop content and ensure alignment with brand messaging.
  • •Review content for accuracy, clarity, and adherence to brand and SEO standards, including accessibility and best practices.
  • •Publish and maintain digital content in a content management system using predefined templates, leveraging AI-enabled tools and emerging digital content trends for optimization.

Pay and Benefits

Perks:Health InsuranceDentalVision401kPet InsuranceEmployee Assistance

Key Requirements

  • •Bachelor’s degree in Journalism, Communications, or English, or equivalent experience/training.
  • •2+ years creating and managing customer-facing digital copy for web, mobile, email, support, or self-service content.
  • •Experience with CMS and editing/writing/translation of concise web/mobile-friendly copy (preferred 5+ years).
  • •5+ years project management experience in a marketing, loyalty, or digital environment (preferred).
  • •Experience working with content management systems, digital publishing platforms, AI-enabled tools, and structured content technologies such as HTML, CSS, and JSON (preferred 2+ years).
Experience:2+ years
Education:Bachelor's
Skills:Strong writingEditingProofreadingConceptual thinkingCollaborationCommunicationAttention to detailAdaptabilityCoachabilityProject management
Tech Stack:Content management systemCMSHTMLCSSJSONAI-enabled toolsDigital publishing platformsVirtual assistant technologySEOContent templates

Company Brief

American Airlines Group
Major U.S. airline providing scheduled passenger and cargo air transportation globally. Operates a large fleet and extensive domestic and international route network, serving millions of customers with diversified travel and loyalty services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Fort Worth, United States
Founded: 1926
WebsiteLinkedIn