Senior Manager, Marketing Revenue & Analytics

HelloFresh
Toronto
Workplace: HybridFull timeCAD 120,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Business acumen","Mentorship","Collaboration","Communication","Project management"]

Lead marketing revenue optimization and analytics for the HelloFresh, Factor, and Chefs Plate businesses in Canada. Oversee a small team of marketing analysts, drive experimentation and performance monitoring, and partner with Finance Planning & Analytics to keep revenue on track. Own the marketing analytics roadmap, deliver KPI improvement insights (CAC, brand awareness, LTV), and translate analytics into actionable projects for cross-functional marketing stakeholders.

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HelloFresh
HelloFresh
5 days ago

Senior Manager, Marketing Revenue & Analytics

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead marketing revenue optimization and analytics for the HelloFresh, Factor, and Chefs Plate businesses in Canada. Oversee a small team of marketing analysts, drive experimentation and performance monitoring, and partner with Finance Planning & Analytics to keep revenue on track. Own the marketing analytics roadmap, deliver KPI improvement insights (CAC, brand awareness, LTV), and translate analytics into actionable projects for cross-functional marketing stakeholders.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Oversee Canadian revenue optimization for new and existing customers using analytics insights, processes, and practices to improve top and bottom line revenue.
  • •Partner with Finance Planning & Analytics to ensure revenue performance is on track to plan.
  • •Lead local experimentation for marketing performance monitoring and take action based on revenue-related insights.
  • •Manage and develop a small team of marketing analysts, including review and scoping of marketing analytics data requests and roadmap development.
  • •Analyze marketing and customer data to identify gaps and opportunities for KPI improvements (e.g., CAC, brand awareness, LTV) and drive insights into tangible actions across marketing.

Pay and Benefits

Salary: CAD 120,000 - 140,000 annually
Perks:Health InsuranceDentalRemote WorkPaid LeaveParental LeaveLearning BudgetRrsp Matching

Key Requirements

  • •4+ years in a highly analytical role, with experience managing junior reports (bonus for startup or high-growth environments).
  • •Advanced Excel and SQL skills, plus knowledge of other relevant languages such as Python and R.
  • •Experience using statistical modeling techniques for robust analysis.
  • •Strong business acumen to translate insights into actionable recommendations aligned with business objectives.
  • •Ability to mentor junior team members and communicate complex analysis to a non-technical audience.
Experience:4+ yearsHigh-growthStartup
Skills:Business acumenMentorshipCollaborationCommunicationProject management
Languages:English
Tech Stack:ExcelSQLPythonR

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn