Carlsberg Group

11 hours ago

Customer Marketing Manager - 12 Month FTC (Hemel Hempstead, GB)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Develop and implement activation strategies for a dedicated set of On Trade customers, partnering with Brand Marketing to shape annual plans and deliver in-outlet campaigns. Manage point-of-purchase execution, optimize investment for maximum impact, and drive ROI through performance-led activation. Engage and align internal and external stakeholders, equip sales teams with B2B activation tools and support, and manage agency partnerships to ensure high-quality delivery and measurable results.

Location: United Kingdom

Workplace: Onsite

Employment Type: Contract

Job Function: Marketing & Growth

Key Responsibilities

•Partner with Brand Marketing to shape annual activation plans and deliver in-outlet campaigns that grow Carlsberg Britvic brands across On Trade.
•Manage high-quality point-of-purchase execution, aligning commercial plans with customer needs and prioritising investment for maximum impact.
•Enhance ROI from activation spend by increasing customer reach, rate of sale growth, and incremental profit through a performance-led approach.
•Engage and align senior internal and external stakeholders to deliver initiatives supporting brand, customer, and commercial goals.
•Equip sales teams with B2B activation tools, events, and trade show support, and manage agency partnerships to ensure delivery quality, innovation, and performance.

Travel: Medium travel

Pay and Benefits

Perks:Product AllowancePrivate MedicalLife InsuranceAnnual BonusHealth InsurancePensionPaid LeaveDiscounts

Key Requirements

•Demonstrated experience building brands through customers with exposure to the on-trade channel.
•Solid experience delivering commercial results, managing significant budgets, and improving agency effectiveness and ROI.
•Strong communication, presentation, and stakeholder management skills, able to engage audiences from frontline teams to senior leadership.
•Highly collaborative experience working across multiple functions to build aligned plans and deliver results.
•Commercially aware and structured approach—able to prioritize across a diverse portfolio, solve complex challenges, and turn insight into action.

Experience:B2BOn-trade

Skills:CommunicationPresentationStakeholder managementCollaborationCommercial awareness

Company Brief

Carlsberg Group

Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Copenhagen, Denmark

Founded: 1847

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Carlsberg Group

11 hours ago

Customer Marketing Manager - 12 Month FTC (Hemel Hempstead, GB)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: United Kingdom

Workplace: Onsite

Employment Type: Contract

Job Function: Marketing & Growth

Key Responsibilities

•Partner with Brand Marketing to shape annual activation plans and deliver in-outlet campaigns that grow Carlsberg Britvic brands across On Trade.
•Manage high-quality point-of-purchase execution, aligning commercial plans with customer needs and prioritising investment for maximum impact.
•Enhance ROI from activation spend by increasing customer reach, rate of sale growth, and incremental profit through a performance-led approach.
•Engage and align senior internal and external stakeholders to deliver initiatives supporting brand, customer, and commercial goals.
•Equip sales teams with B2B activation tools, events, and trade show support, and manage agency partnerships to ensure delivery quality, innovation, and performance.

Travel: Medium travel

Pay and Benefits

Perks:Product AllowancePrivate MedicalLife InsuranceAnnual BonusHealth InsurancePensionPaid LeaveDiscounts

Key Requirements

•Demonstrated experience building brands through customers with exposure to the on-trade channel.
•Solid experience delivering commercial results, managing significant budgets, and improving agency effectiveness and ROI.
•Strong communication, presentation, and stakeholder management skills, able to engage audiences from frontline teams to senior leadership.
•Highly collaborative experience working across multiple functions to build aligned plans and deliver results.
•Commercially aware and structured approach—able to prioritize across a diverse portfolio, solve complex challenges, and turn insight into action.

Experience:B2BOn-trade

Skills:CommunicationPresentationStakeholder managementCollaborationCommercial awareness

Company Brief

Carlsberg Group

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Copenhagen, Denmark

Founded: 1847

Website LinkedIn