CrashPlan

1 month ago

Head of SMB Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead CrashPlan's SMB growth marketing, owning acquisition, conversion, and pipeline acceleration. Build AI-enabled, data-driven campaigns across email, paid media, and lifecycle channels; scale SMB trial starts and improve trial-to-paid conversion; develop dashboards to measure funnel performance and drive rapid experimentation with cross-functional partners.

Location: Ottawa

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth.
•Scale SMB trial starts and improve trial-to-paid conversion performance.
•Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion.
•Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats.
•Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows.

Pay and Benefits

Salary: USD 175,000 - 205,000 annually

Key Requirements

•7+ years of experience in growth marketing, demand generation, or related SaaS growth roles.
•Proven experience driving measurable pipeline growth and improving conversion performance.
•Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation.
•Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy.
•Experience scaling trial acquisition and improving trial-to-paid conversion.

Experience:7+ yearsSaaSGrowth marketing

Education:Bachelor's

Skills:LeadershipCommunicationAnalytical thinkingCollaborationStrategic thinking

Languages:English

Tech Stack:AIMarketing AutomationCRMGoogle AnalyticsAB testing

Company Brief

CrashPlan

Provides cloud-first endpoint backup and data protection software for businesses, offering continuous backup, ransomware recovery, and centralized management to secure employee and server data across devices and locations.

Industry: Cybersecurity

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Minneapolis, United States

Website LinkedIn

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CrashPlan

1 month ago

Head of SMB Growth Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Ottawa

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth.
•Scale SMB trial starts and improve trial-to-paid conversion performance.
•Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion.
•Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats.
•Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows.

Pay and Benefits

Salary: USD 175,000 - 205,000 annually

Key Requirements

•7+ years of experience in growth marketing, demand generation, or related SaaS growth roles.
•Proven experience driving measurable pipeline growth and improving conversion performance.
•Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation.
•Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy.
•Experience scaling trial acquisition and improving trial-to-paid conversion.

Experience:7+ yearsSaaSGrowth marketing

Education:Bachelor's

Skills:LeadershipCommunicationAnalytical thinkingCollaborationStrategic thinking

Languages:English

Tech Stack:AIMarketing AutomationCRMGoogle AnalyticsAB testing

Company Brief

CrashPlan

Industry: Cybersecurity

Company Size: Medium (51 to 250 employees)

Growth: Established Company

Headquarters: Minneapolis, United States

Website LinkedIn