Senior Specialist Trade Marketing / Retail Marketing (Istanbul, Istanbul, TR)

Adidas
Istanbul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Interpersonal skills","Influencing","Relationship management","Facilitation","Coordination"]

Senior Specialist in Trade/Retail Marketing leads local go-to-market planning, coordinates with global and local teams, and manages agency and asset execution to drive in-store presence and traffic for Adidas Turkey. The role oversees window activations, campaigns, and post-analysis, collaborating with VM, WHS, and design/print partners, while ensuring timely delivery of assets and KPIs.

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Adidas
Adidas
4 months ago

Senior Specialist Trade Marketing / Retail Marketing (Istanbul, Istanbul, TR)

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Last checked: 17 hours agoStatus: Live

Job Summary

Senior Specialist in Trade/Retail Marketing leads local go-to-market planning, coordinates with global and local teams, and manages agency and asset execution to drive in-store presence and traffic for Adidas Turkey. The role oversees window activations, campaigns, and post-analysis, collaborating with VM, WHS, and design/print partners, while ensuring timely delivery of assets and KPIs.
Location: Istanbul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Provide input to the development of the overall local go-to-market plan against channel, account, store specific requirements
  • •Update campaign calendar via coordination with HUB, CTC, Merch teams
  • •Prepare local window activation & In Store communication briefs in line with the global toolkits
  • •Create and enhance agency and partner relationships; brief and debrief agencies to finalize the local assets, in terms of design and material
  • •Ensure timely delivery and correct usage of all assets

Key Requirements

  • •Minimum 3 years of experience in retail and/or trade marketing disciplines
  • •Bachelors in related field
  • •Previous experience in a global & local matrix organization
  • •Consumer and/or sporting goods industries experience preferred
  • •Fluent in English (verbal and written)
Experience:3+ yearsRetailTrade marketingSporting goodsBrand management
Education:Bachelor's
Skills:Interpersonal skillsInfluencingRelationship managementFacilitationCoordination
Languages:English
Tech Stack:OutlookWordExcelPowerPoint

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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