TikTok Ads Product Strategy & Operations Manager, TikTok Shop

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 3+ yearsSkills: ["Data sensitivity","Logical thinking","Project management","Cross-functional collaboration","Ownership"]

Lead product strategy and operations for TikTok Shop advertising across SEA Apps, Gaming, and regional Pangle. Drive go-to-market planning with cross-functional partners, analyze client cost structures and promo moments, and conduct market and competitive research to improve ad product performance. Build scalable e-commerce advertising and operations methodologies, metrics, and monitoring, partnering with sales, e-commerce, product, and client operations to achieve revenue targets.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Ads Product Strategy & Operations Manager, TikTok Shop

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Source: Company careers pageValidated by: Fursa AI
Last checked: 29 minutes agoStatus: Live

Job Summary

Lead product strategy and operations for TikTok Shop advertising across SEA Apps, Gaming, and regional Pangle. Drive go-to-market planning with cross-functional partners, analyze client cost structures and promo moments, and conduct market and competitive research to improve ad product performance. Build scalable e-commerce advertising and operations methodologies, metrics, and monitoring, partnering with sales, e-commerce, product, and client operations to achieve revenue targets.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Develop strategies for TikTok e-commerce/shop advertising products, set business priorities, and define operational strategies.
  • •Partner with clients to understand cost structures, business goals, major promotional moments, and marketing pain points, and provide product solutions.
  • •Conduct market research, product feedback analysis, and competitive media research to drive product optimization with product teams.
  • •Collaborate with sales, e-commerce, product, and client operations teams to advance GTM and market education to support revenue targets.
  • •Build scalable mechanisms for e-commerce advertising and operations methodology, metric system development, and business analysis and monitoring.

Key Requirements

  • •3+ years of experience in overseas e-commerce advertising product operations, market strategy research, or e-commerce business operations (North America experience preferred).
  • •Familiarity with internet platforms and e-commerce ad products such as auction ads, affiliate creators, and creative ecosystems; hands-on ads placement and optimization preferred.
  • •Strong data sensitivity and logical thinking to independently analyze business and product opportunities.
  • •Solid project management experience, including leading communications for complex projects and effectively presenting outcomes.
  • •Cross-country market project experience is preferred.
Experience:3+ yearsE-commerceAdvertisingE-commerce advertisingMarket strategyOperations
Skills:Data sensitivityLogical thinkingProject managementCross-functional collaborationOwnership

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn