WSP

3 weeks ago

Director, Social and Digital Media Marketing

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Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Define and lead WSP’s global social and digital media strategy, building a high-performing Social & Digital Media Centre of Excellence. Own paid media performance across platforms like LinkedIn, Google, YouTube, and programmatic channels, optimizing investment, targeting, attribution, and ROI measurement. Lead social listening and community engagement, govern social governance and response standards, and drive innovation, training, and best-practice sharing across regions.

Location: Canada

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and lead WSP’s global social and digital media vision, strategy, roadmap, and success measures.
•Develop channel strategies across LinkedIn, Google, YouTube, programmatic, and paid social, optimizing media mix based on performance and business priorities.
•Own global paid media strategy, investment allocation, audience targeting frameworks, segmentation strategies, and campaign performance models.
•Lead global social media editorial and content activation across paid and organic channels, including social listening and community engagement.
•Build and lead a global Social & Digital Media Centre of Excellence, establishing operating model, governance, training, and best practices across regions.

Pay and Benefits

Perks:Flexible Work

Key Requirements

•10+ years of experience in digital marketing, paid media, and social media leadership, preferably in B2B professional services.
•5+ years leading global or multi-region teams.
•Proven experience building and scaling high-performing social and digital marketing functions.
•Deep expertise in paid media strategy and performance marketing.
•Strong understanding of audience targeting, attribution, analytics, and conversion optimization.

Experience:B2B professional servicesPaid mediaSocial media

Skills:LeadershipCollaborationInnovationAccountabilityContinuous improvement

Tech Stack:LinkedInGoogleYouTubeProgrammaticPaid socialMarTechAnalytics

Company Brief

WSP

Global professional services firm providing engineering, consulting, and technical services across infrastructure, environment, buildings, transportation, and energy sectors for public- and private-sector clients worldwide.

Industry: Professional Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Montreal, Canada

Founded: 1959

Website LinkedIn

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WSP