Digital Marketing Manager

Tyson Foods
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Project management","Cross-functional coordination","Written communication","Verbal communication","Presentation skills"]

Own consumer journey and CRM programs, planning and executing campaigns that improve acquisition, engagement, and retention. Manage owned digital experiences including website content roadmaps, SEO-focused updates, and QA with partners. Build integrated digital marketing calendars, run competitive analysis, and translate test-and-learn results into optimization recommendations. Lead cross-functional initiatives with IT, e-commerce, data & analytics, and digital operations, including agency deliverables and stakeholder communication.

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Tyson Foods
Tyson Foods
2 days ago

Digital Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own consumer journey and CRM programs, planning and executing campaigns that improve acquisition, engagement, and retention. Manage owned digital experiences including website content roadmaps, SEO-focused updates, and QA with partners. Build integrated digital marketing calendars, run competitive analysis, and translate test-and-learn results into optimization recommendations. Lead cross-functional initiatives with IT, e-commerce, data & analytics, and digital operations, including agency deliverables and stakeholder communication.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop journey maps and activation plans; manage CRM campaign planning, briefs, approvals, deployment coordination, and reporting.
  • •Partner with analytics to monitor acquisition, engagement, and retention performance and identify optimization opportunities.
  • •Manage website content roadmaps and updates for assigned brands, coordinating briefs, reviews, publishing, and QA while maintaining SEO intentionality and brand consistency.
  • •Build and manage digital marketing calendars and coordinate integrated activation across CRM, websites, email, social, and online advertising.
  • •Own project plans, timelines, budgets, dependencies, and stakeholder communications; manage agency/partner deliverables and provide day-to-day guidance to Associate Manager talent.

Pay and Benefits

Perks:Paid Leave401kHealth InsuranceLife InsuranceDentalVision

Key Requirements

  • •Bachelor's Degree in Marketing or another business-related field.
  • •5+ years of experience in digital marketing, CRM, consumer experience, content, or a related discipline.
  • •Experience managing digital campaigns, CRM programs, websites, or integrated marketing workstreams.
  • •Ability to turn consumer, competitive, and performance data into clear recommendations.
  • •Strong project-management skills with cross-functional coordination and calendar/timeline ownership.
Experience:5+ yearsCRMConsumer experienceDigital marketingIntegrated marketing
Education:Bachelor's in Marketing
Skills:Project managementCross-functional coordinationWritten communicationVerbal communicationPresentation skills
Tech Stack:Adobe Experience ManagerAdobe Journey OptimizerWorkfrontSEO

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Tyson Foods
Tyson Foods is a global food company that produces and markets chicken, beef, and pork products, along with prepared foods and packaged protein brands for retail and foodservice customers.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Springdale, United States
Founded: 1935
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Glassdoor: 3.5
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