Senior Technical SEO Manager

Xero
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Systems thinking","Cross-functional collaboration","Strategic thinking","Data-driven decision making","Stakeholder influence"]

Own the technical SEO roadmap and SEO analytics for xero.com, ensuring discoverability and measurable performance across traditional search and AI answer engines. Lead advanced technical audits across multi-market sites, translate findings into business-impact prioritized fixes, and partner with engineering and marketing technology to implement best practices. Build automated reporting and define answer engine optimisation approaches, leveraging AI agents to scale workflows and accelerate delivery.

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FursaFursa
Xero
Xero
1 day ago

Senior Technical SEO Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the technical SEO roadmap and SEO analytics for xero.com, ensuring discoverability and measurable performance across traditional search and AI answer engines. Lead advanced technical audits across multi-market sites, translate findings into business-impact prioritized fixes, and partner with engineering and marketing technology to implement best practices. Build automated reporting and define answer engine optimisation approaches, leveraging AI agents to scale workflows and accelerate delivery.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the technical SEO roadmap and SEO analytics function for xero.com to improve discoverability and performance across traditional and AI answer engines.
  • •Lead full technical audits of the marketing website across markets, prioritising issues by business impact.
  • •Partner with engineering and marketing technology to embed technical SEO best practices and deliver fixes.
  • •Build automated SEO reporting and deliver strategic insight by measuring and monitoring performance.
  • •Automate technical SEO workflows with AI agents to scale analysis and accelerate delivery.

Key Requirements

  • •Deep, hands-on technical SEO expertise across crawl and indexation, internationalisation, rendering, schema markup, and site architecture.
  • •Several years of technical SEO experience in a technical SEO focused role, ideally with SaaS/technology/e-commerce brands and complex multi-regional sites.
  • •Strong SEO analytics capability, including building reporting frameworks, with proficiency in tools such as Screaming Frog, Ahrefs, and the Google suite.
  • •Hands-on experience with AI, including building agents, automations, or workflows to scale analysis and delivery.
  • •Strong cross-functional influence, translating technical requirements into briefs engineering teams can act on.
Experience:SaaSTechnology brandE-commerce
Skills:Systems thinkingCross-functional collaborationStrategic thinkingData-driven decision makingStakeholder influence
Tech Stack:Technical SEOCrawl and indexationInternationalisationRenderingSchema markupSite architectureAI agentsScreaming FrogAhrefsGoogle suite

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn