2 days ago

Media & Marketing Insights Analyst, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Drive end-to-end analysis of GBM’s global and regional marketing performance, spotting trends that improve planning and investment decisions. Connect marketing activity and spend to measurable commercial outcomes, and support media attribution framework development. Maintain and standardize measurement KPIs, reporting cadences, and dashboards in partnership with MarTech. Provide timely insights to cross-functional stakeholders and support QBRs and leadership reporting.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Own day-to-day analysis of GBM marketing performance across global and regional initiatives, identifying trends that inform planning and investment decisions.
•Deliver analysis that links marketing investment and activity to commercial outcomes, supporting measurement beyond output metrics.
•Support development of media attribution frameworks for GBM’s multi-channel, multi-market activity.
•Maintain and govern GBM measurement frameworks, ensuring consistent KPIs, reporting cadences, and performance standards.
•Partner with MarTech and cross-functional stakeholders to produce dashboards, QBR materials, and leadership-ready analytical inputs.

Key Requirements

•1+ years of experience in media planning, marketing analytics, campaign performance, marketing operations, or related work (agency, brand-side, or consulting).
•Analytical mindset with comfort working with data to build basic frameworks and explain insights clearly.
•Strong SQL skills to independently explore, transform, and validate data.
•Proficiency in Python for advanced analysis and experience with A/B testing and experimental design.
•Experience building visualizations and reports using tools like Looker or Tableau (or similar).

Experience:1+ yearsMedia planningMarketing analyticsCampaign measurementMarketing operations

Skills:Detail orientedCommunicationOrganizationStakeholder management

Tech Stack:SQLPythonLookerTableau

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Media & Marketing Insights Analyst, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Own day-to-day analysis of GBM marketing performance across global and regional initiatives, identifying trends that inform planning and investment decisions.
•Deliver analysis that links marketing investment and activity to commercial outcomes, supporting measurement beyond output metrics.
•Support development of media attribution frameworks for GBM’s multi-channel, multi-market activity.
•Maintain and govern GBM measurement frameworks, ensuring consistent KPIs, reporting cadences, and performance standards.
•Partner with MarTech and cross-functional stakeholders to produce dashboards, QBR materials, and leadership-ready analytical inputs.

Key Requirements

•1+ years of experience in media planning, marketing analytics, campaign performance, marketing operations, or related work (agency, brand-side, or consulting).
•Analytical mindset with comfort working with data to build basic frameworks and explain insights clearly.
•Strong SQL skills to independently explore, transform, and validate data.
•Proficiency in Python for advanced analysis and experience with A/B testing and experimental design.
•Experience building visualizations and reports using tools like Looker or Tableau (or similar).

Experience:1+ yearsMedia planningMarketing analyticsCampaign measurementMarketing operations

Skills:Detail orientedCommunicationOrganizationStakeholder management

Tech Stack:SQLPythonLookerTableau

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn