Marketing Lead – Network Security

Forcepoint
Finland
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Proactive communication","Analytical skills","Business acumen","Interpersonal skills","Leadership","Communication skills","Writing skills","Project execution"]

Lead Network Security marketing for Forcepoint, owning messaging, positioning, and differentiated go-to-market campaigns. Partner with product, sales, and engineering to drive awareness, market-share, and revenue growth while building sales tools, collateral, and competitive profiles. Use AI-enabled, data-driven insights to improve content and campaign effectiveness, and plan event marketing such as webinars and customer-facing engagements to strengthen lead generation and brand visibility.

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FursaFursa
Forcepoint
Forcepoint
1 month ago

Marketing Lead – Network Security

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Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live

Job Summary

Lead Network Security marketing for Forcepoint, owning messaging, positioning, and differentiated go-to-market campaigns. Partner with product, sales, and engineering to drive awareness, market-share, and revenue growth while building sales tools, collateral, and competitive profiles. Use AI-enabled, data-driven insights to improve content and campaign effectiveness, and plan event marketing such as webinars and customer-facing engagements to strengthen lead generation and brand visibility.
Location: Finland
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead Network Security messaging and positioning for sales, sales engineering, and channel/direct customers.
  • •Drive go-to-market strategy, planning, and execution for the Network Security product family to support awareness, market-share, and revenue growth.
  • •Develop and implement differentiated positioning and messaging across vertical and horizontal market segments, applying generative AI when relevant while maintaining quality and brand consistency.
  • •Create sales tools and collateral such as white papers, presentations, case studies, TCO/ROI analysis, competitive profiles, and sales playbooks.
  • •Plan and execute selected product-related event marketing activities, including webinars and customer or partner events.

Key Requirements

  • •Bachelor’s degree or equivalent experience related to information technology.
  • •Demonstrated years of product marketing or product management experience, ideally with cyber security industry experience.
  • •Experience using AI tools to support product marketing and content creation, and the ability to critically evaluate AI-generated outputs.
  • •Ability to develop and deliver accurate, audience-relevant messaging and demonstrate desired customer outcomes.
  • •Experience in B2B event marketing (webinars, customer events, or partner activities) is considered an advantage.
Experience:Cyber securityB2BProduct marketingProduct management
Education:Bachelor's
Skills:Proactive communicationAnalytical skillsBusiness acumenInterpersonal skillsLeadershipCommunication skillsWriting skillsProject execution
Tech Stack:Zero TrustCloud-nativeAIGenerative AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Forcepoint
Provides network security appliances and integrated cybersecurity solutions, including firewalls, secure access, endpoint security, and cloud security services to protect enterprises and service providers from advanced threats and enable secure digital transformation.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sunnyvale, United States
Founded: 2000
WebsiteLinkedIn