Head of Shopper & Customer Marketing, Middle East (Dubai, Dubai, AE, P.O Box 61)

Reckitt
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Results-oriented","Entrepreneurial","Self-motivating","Resilient","Leadership"]

Lead shopper and customer trade marketing across Middle East markets by driving 4P execution for key customers and categories. Own category trade marketing KPIs and budgets, develop category management strategies, and translate competitive/customer insights into long-term actions. Manage a team of Trade Marketing Managers, support promotional strategy aligned to brand priorities and media plans, and present category vision and strategies to customers.

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Reckitt
Reckitt
13 hours ago

Head of Shopper & Customer Marketing, Middle East (Dubai, Dubai, AE, P.O Box 61)

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead shopper and customer trade marketing across Middle East markets by driving 4P execution for key customers and categories. Own category trade marketing KPIs and budgets, develop category management strategies, and translate competitive/customer insights into long-term actions. Manage a team of Trade Marketing Managers, support promotional strategy aligned to brand priorities and media plans, and present category vision and strategies to customers.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop country/customer 4P strategy and tactics aligned with sales and marketing directors and global 4P strategy.
  • •Define category trade marketing KPIs and manage the trade marketing budget across categories in-country.
  • •Lead the country trade marketing team and develop category management strategies to increase in-store presence and strengthen brands.
  • •Contribute to category marketing plans using customer and category analysis, promotional strategy, and competitive/customer insights.
  • •Support and present promotional strategy and category vision to customers; act as key contact with Marketing Director and Brand Marketing team.

Pay and Benefits

Perks:Life InsuranceEquityParental Leave

Key Requirements

  • •Strong commercial understanding of business issues, opportunities, and sales/marketing strategy planning.
  • •Ability to develop strategies, tactics, and measurable implementation with strong analytical skills.
  • •Leadership-level experience in sales/trade marketing/marketing within an FMCG environment.
  • •Fluency in English; other languages are advantageous.
  • •Minimum bachelor’s degree level, ideally in a business-related subject.
Experience:FMCG
Education:Bachelor's
Skills:Results-orientedEntrepreneurialSelf-motivatingResilientLeadership
Languages:English

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn