Social Media Marketing Manager

Coder
United States
Workplace: RemoteFull timeUSD 84,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Organizational skills","Urgency","Ownership","Autonomy","Quick learning"]

Own and grow Coder’s day-to-day social presence, turning complex AI infrastructure into engaging content for technical and business audiences. Partner with content marketing, community, field marketing, product marketing, demand gen, and devrel teams to execute campaigns and strengthen Coder’s voice across Instagram, YouTube, LinkedIn, and X. Create and optimize vertical video end to end, repurpose existing assets into social-native formats, and use performance insights to continuously improve.

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Coder
Coder
1 month ago

Social Media Marketing Manager

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Last checked: 10 hours agoStatus: Live

Job Summary

Own and grow Coder’s day-to-day social presence, turning complex AI infrastructure into engaging content for technical and business audiences. Partner with content marketing, community, field marketing, product marketing, demand gen, and devrel teams to execute campaigns and strengthen Coder’s voice across Instagram, YouTube, LinkedIn, and X. Create and optimize vertical video end to end, repurpose existing assets into social-native formats, and use performance insights to continuously improve.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own social media engagement by monitoring channels daily and responding to comments, mentions, and conversations in a technical, warm, on-brand voice.
  • •Create vertical video content end to end, including scripting, filming, editing, publishing, and optimization for Instagram Reels and YouTube Shorts.
  • •Execute cross-functional campaigns for product launches, thought leadership, customer stories, and event campaigns across social platforms.
  • •Repurpose and remix existing content (webinars, blog posts, product demos) into social-native formats for each channel.
  • •Track and report performance, identify patterns, share insights, and use learnings to shape the next round of content.

Pay and Benefits

Salary: USD 84,000 - 130,000 annually
Equity and Bonus:Equity
Perks:Remote WorkAnnual BonusEquity

Key Requirements

  • •3+ years of experience creating brand content with a portfolio that shows range.
  • •Proven video production skills for short-form (Reels/Shorts) and long-form YouTube content.
  • •An AI-native workflow using tools for image generation, video editing, scripting, ideation, and production.
  • •Strong brand intuition informed by tech/AI and developer-focused companies and publishers.
  • •Strong writing skills that adapt tone, format, and technical detail across platforms.
Experience:3+ yearsB2BDeveloper toolsCloud infrastructure
Skills:Organizational skillsUrgencyOwnershipAutonomyQuick learning
Tech Stack:InstagramYouTubeLinkedInXGitHubDiscordSprout SocialNotion

Company Brief

Coder
Provides self-hosted cloud development environments and enterprise tooling that centralize developer workspaces, improving security, onboarding, and developer productivity for organizations.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: Austin, United States
Founded: 2017
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor