Search Engine Marketing (SEM) Analyst

Qantas Airways
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Communication","Analytical mindset","Numerical literacy","Stakeholder management","Problem-solving"]

Drive paid search growth for Qantas Loyalty by creating, optimising, and reporting Google and Microsoft search campaigns. Partner with stakeholders across Marketing to Commercial to maximise financial outcomes, pace monthly budgets, and shape overall search strategy. Use Search Ads 360, Google Ads, and Microsoft Ads to manage tracking, bid management, and performance improvements, while staying ahead of AI search developments such as AI Max and Performance Max.

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Qantas Airways
Qantas Airways
2 days ago

Search Engine Marketing (SEM) Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Drive paid search growth for Qantas Loyalty by creating, optimising, and reporting Google and Microsoft search campaigns. Partner with stakeholders across Marketing to Commercial to maximise financial outcomes, pace monthly budgets, and shape overall search strategy. Use Search Ads 360, Google Ads, and Microsoft Ads to manage tracking, bid management, and performance improvements, while staying ahead of AI search developments such as AI Max and Performance Max.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Create, optimise, and report paid search campaigns across Google & Microsoft surfaces.
  • •Execute campaigns to maximise financial outcomes while pacing monthly budgets.
  • •Collaborate with internal stakeholders across Marketing and Commercial to provide input into search strategy.
  • •Act as a core subject matter expert for search execution, reporting, and insights.
  • •Stay ahead of AI search features and apply relevant capabilities (e.g., AI Max, Performance Max) to improve performance.

Pay and Benefits

Perks:Paid ParentalTravel AllowanceSalary PackagingWellness Stipend

Key Requirements

  • •2-4+ years of dedicated Search Engine Marketing experience across campaign planning, tracking setup, execution, optimisation, and reporting.
  • •Hands-on experience using Search Ads 360, Google Ads, and Microsoft Ads; prior Google Shopping management is desirable.
  • •Solid understanding of paid search mechanics, digital advertising concepts, and search engine algorithm dynamics.
  • •Familiarity with competitor tracking and measurement platforms (e.g., Adthena), plus product feed management and test-and-learn processes.
  • •Strong numerical literacy and the ability to troubleshoot performance blockers and drive incremental revenue from ad investment.
Experience:2-4 yearsSearch engine marketingDigital advertising
Skills:CommunicationAnalytical mindsetNumerical literacyStakeholder managementProblem-solving
Languages:English
Tech Stack:Search Ads 360Google AdsMicrosoft AdsGoogle ShoppingAdthenaAI MaxPerformance MaxLLMs

Company Brief

Qantas Airways
Australia’s flag carrier providing domestic, international and freight air services, operating Qantas, Jetstar and QantasLink brands, plus a loyalty business (Qantas Frequent Flyer) and aviation services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Mascot, NSW, Australia
Founded: 1920
Glassdoor
Glassdoor: 3.8
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