Consumer Insights Manager

Olipop
Anywhere
Workplace: RemoteFull timeUSD 115,000 - 135,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Collaboration","Curiosity","Independent work","Organizational skills","Analytical communication"]

Own the voice of the consumer by designing and executing consumer learning plans that guide marketing campaigns, new product development, creative direction, and strategic planning. Lead research projects such as concept, creative, and sensory testing, partnering with internal teams and external vendors. Manage reporting around brand KPIs (e.g., household penetration, brand awareness, campaign performance) and help build OLIPOP’s research tools and insights capabilities while mentoring colleagues.

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Olipop
Olipop
16 hours ago

Consumer Insights Manager

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Job Summary

Own the voice of the consumer by designing and executing consumer learning plans that guide marketing campaigns, new product development, creative direction, and strategic planning. Lead research projects such as concept, creative, and sensory testing, partnering with internal teams and external vendors. Manage reporting around brand KPIs (e.g., household penetration, brand awareness, campaign performance) and help build OLIPOP’s research tools and insights capabilities while mentoring colleagues.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Mentor colleagues and champion a consumer-first mindset across the marketing team and broader organization.
  • •Lead cross-functional and agency partnerships to embed consumer perspective into briefs, business cases, and sales materials.
  • •Design and execute research projects that inform marketing and innovation decisions, building specialized expertise across methodologies.
  • •Own vendor relationships and end-to-end project management from design to reporting, ensuring findings become actionable recommendations.
  • •Drive internal reporting and presentations tracking brand KPIs and surfacing trends and implications for leadership.

Pay and Benefits

Salary: USD 115,000 - 135,000 annually

Key Requirements

  • •8+ years of experience in consumer insights or market research with deep specialization (CPG preferred; beverage a plus).
  • •Advanced knowledge of qualitative and quantitative research methods, including introducing new approaches.
  • •Strong organizational and project management skills to manage multiple complex projects and mentor others on prioritization.
  • •Strong analytical skills to translate complex information into clear insights for audiences, including senior leadership.
  • •Experience writing and designing surveys and advising on research design, plus proficiency with marketing mix modelling and DIY research tools.
Experience:8+ yearsCPGBeverages
Skills:CollaborationCuriosityIndependent workOrganizational skillsAnalytical communication
Tech Stack:Consumer insightsMarket researchQualitative researchQuantitative researchConcept testingCreative testingSensory testingSurveysMarketing mix modellingDIY research toolsNielsenSPINSNumerator

Company Brief

Olipop
Olipop produces prebiotic, low-sugar sparkling tonics formulated to support digestive health. The company offers a range of nostalgic soda flavors made with plant fiber, botanicals, and natural sweeteners as a healthier alternative to traditional sodas.
Industry: Food & Beverage
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Los Angeles, United States
Founded: 2018
WebsiteLinkedIn