Growth Marketing Manager

Prolific
United Kingdom, United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical mindset","Cross-functional collaboration","Stakeholder management","Experimentation","Autonomy"]

Own the end-to-end product-led growth funnel for self-serve researchers, driving acquisition, activation, engagement, lifecycle, and retention. Lead hands-on PLG strategy and paid acquisition across search, social, and display, while also scaling organic growth through SEO, content, and emerging channels. Partner with Product, Sales, RevOps, and Customer Success to define PQLs, improve handoffs, and continuously experiment to measure and improve funnel performance.

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FursaFursa
Prolific
Prolific
1 month ago

Growth Marketing Manager

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Last checked: 39 minutes agoStatus: Live

Job Summary

Own the end-to-end product-led growth funnel for self-serve researchers, driving acquisition, activation, engagement, lifecycle, and retention. Lead hands-on PLG strategy and paid acquisition across search, social, and display, while also scaling organic growth through SEO, content, and emerging channels. Partner with Product, Sales, RevOps, and Customer Success to define PQLs, improve handoffs, and continuously experiment to measure and improve funnel performance.
Location: United Kingdom, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end PLG strategy for the self-serve customer journey, driving acquisition, activation, engagement, and retention.
  • •Develop and optimize onboarding, lifecycle marketing, in-product messaging, referral programmes, and customer journeys to improve activation, adoption, and long-term retention.
  • •Own paid acquisition strategy across search, social, and display, partnering with agency partners and internal teams to optimize performance and budgets.
  • •Drive organic growth through SEO, content, and emerging acquisition channels, continually testing new opportunities to grow the self-serve funnel.
  • •Partner with Product, Sales, RevOps, and Customer Success to define PQLs, optimize handoffs, and improve the end-to-end customer experience.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •4–7+ years’ experience in Growth or Performance Marketing with demonstrable ownership of an end-to-end PLG funnel in a B2B SaaS environment.
  • •Proven experience improving acquisition, activation, and retention metrics beyond just campaign execution.
  • •Strong paid acquisition knowledge across Google Ads, Meta, LinkedIn and other digital channels, with strategy and performance optimization experience.
  • •Experience building and optimizing onboarding, lifecycle, and in-product engagement programs using tools such as Pendo, Appcues, or similar.
  • •Strong analytical mindset using platforms such as HubSpot and Metabase (or equivalent) to measure funnel performance and define PQLs.
Experience:4+ yearsB2B SaaSProduct-led growth (PLG)Performance marketing
Skills:Analytical mindsetCross-functional collaborationStakeholder managementExperimentationAutonomy
Languages:English
Tech Stack:Google AdsMetaLinkedInPendoAppcuesHubSpotMetabaseSEOAEOPaid acquisitionIn-product messaging

Company Brief

Prolific
Operates an online participant recruitment platform connecting researchers and companies with vetted participants for academic and market research studies, offering survey hosting, participant management, and data quality tools.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Oxford, United Kingdom
Founded: 2014
WebsiteLinkedIn