Integrated Marketing Lead, Brand & Policy

OpenAI
San Francisco
Workplace: HybridFull timeUSD 287,000 - 318,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Judgment","Execution","Cross-functional collaboration","Communication"]

Lead policy- and reputation-focused integrated marketing campaigns to strengthen the OpenAI brand nationally and in local communities. Own strategy through measurement across paid, owned, earned, and community channels, translating complex AI topics—like infrastructure, jobs, economic opportunity, and youth safety—into clear, credible narratives. Partner closely with Global Affairs, Communications, Creative, Research, and external agencies to build long-term trust and improve campaign impact using audience insights and data.

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FursaFursa
OpenAI
OpenAI
3 days ago

Integrated Marketing Lead, Brand & Policy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead policy- and reputation-focused integrated marketing campaigns to strengthen the OpenAI brand nationally and in local communities. Own strategy through measurement across paid, owned, earned, and community channels, translating complex AI topics—like infrastructure, jobs, economic opportunity, and youth safety—into clear, credible narratives. Partner closely with Global Affairs, Communications, Creative, Research, and external agencies to build long-term trust and improve campaign impact using audience insights and data.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop integrated policy and brand campaign strategy to communicate OpenAI’s mission, technology impact, and policy priorities.
  • •Lead national and locally tailored campaigns targeting policymakers, civic and community leaders, influential stakeholders, and the broader public.
  • •Translate complex issues (AI infrastructure, data centers, jobs, economic opportunity, youth safety) into compelling narratives for diverse audiences.
  • •Manage end-to-end campaign lifecycle, including audience insights, briefs, creative development, media strategy, stakeholder alignment, launch, optimization, and post-campaign analysis.
  • •Partner with internal teams and external agencies to ensure accurate, culturally relevant creative while coordinating cross-functional collaboration.

Pay and Benefits

Salary: USD 287,000 - 318,000 annually
Perks:Equity

Key Requirements

  • •12+ years of experience leading integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising with complex, high-profile campaigns.
  • •Expertise with policy and civic audiences, including policymakers, civic leaders, advocacy organizations, and community stakeholders.
  • •Experience translating complex or technical topics into accessible stories that strengthen reputation and build trust.
  • •Proven success developing both national campaigns and locally tailored efforts based on regional/community context.
  • •Demonstrated paid-media leadership across channels (e.g., television, digital video, social, print, audio, out-of-home, local media).
Skills:Strategic thinkingJudgmentExecutionCross-functional collaborationCommunication

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
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