WebMD

3 weeks ago

Senior Program Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own end-to-end DTC promotional programs, from planning and launch through day-to-day optimization, reporting, and post-campaign analysis. Build and manage marketing plans tied to contractual KPIs such as visits, impressions, conversions, clicks, time spent, and sends. Coordinate cross-functional teams, lead intake and delivery risk management, and drive process improvements using analytics and AI-enabled market insights. Provide client and sales-facing program performance reviews while supporting team execution and escalation.

Location: Maharashtra

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Provide end-to-end ownership for assigned direct-to-consumer promotional programs, including planning, launch, day-to-day optimization, reporting, and post-campaign analysis.
•Create and manage marketing plans to meet contractual KPIs, monitoring performance and optimizing outcomes.
•Coordinate cross-functional teams (marketing and creative) to ensure alignment with client target audiences, KPIs, and on-time delivery.
•Manage program intake, prioritization, timelines, dependencies, and risks; lead regular sales/account management status meetings.
•Monitor campaign performance dashboards, identify operational issues, and deliver process improvements; provide client and sales-facing program reporting and reviews.

Key Requirements

•5+ years of combined experience in digital marketing-related fields, including digital analytics and experience with email, media, and contextual linking.
•Strong verbal and written communication skills with fundamental presentation skills and strong attention to detail.
•Strong analytical skills to perform calculations and identify errors and inconsistencies.
•Strong organizational, project management, and relationship-building skills, with the ability to work independently in a fast-paced environment.
•Proficient in reporting and marketing analytics using tools such as marketing analytics/metrics reporting and MS Excel/Google Sheets (formulas and PivotTables).

Experience:5+ yearsDigital marketingDigital analyticsDirect-to-consumerPharmaceutical marketing

Education:Bachelor's

Skills:CommunicationAttention to detailAnalytical skillsOrganizational skillsRelationship building

Tech Stack:Google AnalyticsChatGPTPredictive analyticsMS ExcelGoogle SheetsSUMIFSVLOOKUPXLOOKUPINDEX-MATCHIF statementsPivotTables

Company Brief

WebMD

Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 1996

Website LinkedIn

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WebMD

3 weeks ago

Senior Program Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Maharashtra

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Provide end-to-end ownership for assigned direct-to-consumer promotional programs, including planning, launch, day-to-day optimization, reporting, and post-campaign analysis.
•Create and manage marketing plans to meet contractual KPIs, monitoring performance and optimizing outcomes.
•Coordinate cross-functional teams (marketing and creative) to ensure alignment with client target audiences, KPIs, and on-time delivery.
•Manage program intake, prioritization, timelines, dependencies, and risks; lead regular sales/account management status meetings.
•Monitor campaign performance dashboards, identify operational issues, and deliver process improvements; provide client and sales-facing program reporting and reviews.

Key Requirements

•5+ years of combined experience in digital marketing-related fields, including digital analytics and experience with email, media, and contextual linking.
•Strong verbal and written communication skills with fundamental presentation skills and strong attention to detail.
•Strong analytical skills to perform calculations and identify errors and inconsistencies.
•Strong organizational, project management, and relationship-building skills, with the ability to work independently in a fast-paced environment.
•Proficient in reporting and marketing analytics using tools such as marketing analytics/metrics reporting and MS Excel/Google Sheets (formulas and PivotTables).

Experience:5+ yearsDigital marketingDigital analyticsDirect-to-consumerPharmaceutical marketing

Education:Bachelor's

Skills:CommunicationAttention to detailAnalytical skillsOrganizational skillsRelationship building

Tech Stack:Google AnalyticsChatGPTPredictive analyticsMS ExcelGoogle SheetsSUMIFSVLOOKUPXLOOKUPINDEX-MATCHIF statementsPivotTables

Company Brief

WebMD

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 1996

Website LinkedIn