Nava

1 week ago

Business Development Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Shape the public-sector go-to-market by developing and optimizing multi-channel marketing campaigns, including ABM, to drive brand awareness, digital engagement, and sales enablement. Plan and execute campaigns end-to-end, create sales and thought-leadership collateral, manage social/web content, and run geofenced, location-based programs. Use analytics across Google Analytics, Salesforce, and ABM tools to track ROI, improve performance, and support lead follow-up and pipeline growth.

Location: Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin

Workplace: Remote

Employment Type: Full time

Job Function: Business Development & Partnerships

Seniority: Mid level

Key Responsibilities

•Develop, execute, and optimize multi-channel marketing campaigns, including ABM, with the Senior Director and Growth teams.
•Design and implement multi-touch brand awareness campaigns using social media, digital display advertising, geofencing, content syndication, and events.
•Coordinate campaign development from planning and kickoff through delivery and post-campaign debrief, managing scope, budget, and timeline.
•Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries.
•Use analytics platforms to measure performance, track ROI, and monitor web traffic, engagement, conversion, and lead quality; summarize findings and recommend improvements.

Pay and Benefits

Salary: USD 90,400 - 101,700

Perks:Health InsuranceDentalVisionLife InsuranceDisabilityAnnual BonusParental Leave401kRemote WorkHome OfficeLearning Budget

Key Requirements

•2–4 years of marketing or communications experience with public sector focus preferred.
•Demonstrated success in campaign execution, digital content creation, and analytics/reporting.
•Proficiency with multi-channel digital marketing platforms, including social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools.
•Strong written and verbal communication skills to create persuasive, market-facing copy.
•Advanced project management skills with attention to detail and ability to meet deadlines across simultaneous initiatives.

Experience:2-4 yearsPublic sectorB2BGovernment-facing

Education:Bachelor's in Marketing, Communications, Business, or relevant field

Skills:CreativityCross-functional collaborationAnalytical thinkingProject managementData-driven decision making

Languages:English

Tech Stack:Account-Based Marketing (ABM)Social mediaDigital display advertisingGeofencingContent syndicationEventsLinkedInX/TwitterYouTubeHootsuiteHubSpotSalesforceGoogle AnalyticsWordPressABM toolsMarketing AutomationMarketing Qualified Leads (MQL)Digital contentCampaign reportingCRM

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Nava

Nava is a public benefit corporation that builds digital tools and services to improve healthcare enrollment, administration, and consumer experience for government agencies, health plans, and providers, focusing on accessible, user-centered technology for public programs.

Industry: HealthTech

Website

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Nava

1 week ago

Business Development Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Workplace: Remote

Employment Type: Full time

Job Function: Business Development & Partnerships

Seniority: Mid level

Key Responsibilities

•Develop, execute, and optimize multi-channel marketing campaigns, including ABM, with the Senior Director and Growth teams.
•Design and implement multi-touch brand awareness campaigns using social media, digital display advertising, geofencing, content syndication, and events.
•Coordinate campaign development from planning and kickoff through delivery and post-campaign debrief, managing scope, budget, and timeline.
•Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries.
•Use analytics platforms to measure performance, track ROI, and monitor web traffic, engagement, conversion, and lead quality; summarize findings and recommend improvements.

Pay and Benefits

Salary: USD 90,400 - 101,700

Perks:Health InsuranceDentalVisionLife InsuranceDisabilityAnnual BonusParental Leave401kRemote WorkHome OfficeLearning Budget

Key Requirements

•2–4 years of marketing or communications experience with public sector focus preferred.
•Demonstrated success in campaign execution, digital content creation, and analytics/reporting.
•Proficiency with multi-channel digital marketing platforms, including social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools.
•Strong written and verbal communication skills to create persuasive, market-facing copy.
•Advanced project management skills with attention to detail and ability to meet deadlines across simultaneous initiatives.

Experience:2-4 yearsPublic sectorB2BGovernment-facing

Education:Bachelor's in Marketing, Communications, Business, or relevant field

Skills:CreativityCross-functional collaborationAnalytical thinkingProject managementData-driven decision making

Languages:English

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Nava

Industry: HealthTech

Website