Manager, Global Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Shape and execute integrated global brand campaigns that drive cultural relevance, brand heat, and business impact worldwide. Define and elevate brand storytelling across platforms and consumer experiences for the global Gen Z audience. Partner cross-functionally with regional marketing, creative, social, PR, media, partnerships, and merchandising to balance global consistency with local relevance, coordinating planning and launch.

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support the development and execution of global brand marketing strategies and brand campaigns.
•Develop brand narratives and ensure storytelling consistency across campaigns while enabling local market relevance.
•Coordinate with creative teams and cross-functional partners to bring campaigns to life across owned, earned, and paid channels.
•Partner with insights and strategy teams to support creative concept and asset pre-testing using consumer feedback prior to launch.
•Monitor cultural trends and the media landscape to identify timely, culturally relevant storytelling opportunities and drive engagement globally.

Pay and Benefits

Salary: USD 95,000 - 105,000 annually

Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceTuition Assistance

Key Requirements

•Strategic, highly collaborative marketer with strong creative instincts and exceptional storytelling abilities.
•Deep understanding of culture, consumer behavior, and the evolving media landscape, especially Gen Z.
•Ability to develop compelling brand narratives that connect product, culture, talent, and consumer insights.
•Comfort partnering across internal and external creative teams to execute integrated campaigns across owned, earned, and paid channels.
•Proactive, solutions-oriented, and adaptable approach to campaign planning and orchestration in dynamic environments.

Skills:CollaborationStorytellingInterpersonal skillsStrategic thinkingAdaptability

Company Brief

Tapestry

Industry: Luxury Goods

Website

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Tapestry

2 weeks ago

Manager, Global Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Support the development and execution of global brand marketing strategies and brand campaigns.
•Develop brand narratives and ensure storytelling consistency across campaigns while enabling local market relevance.
•Coordinate with creative teams and cross-functional partners to bring campaigns to life across owned, earned, and paid channels.
•Partner with insights and strategy teams to support creative concept and asset pre-testing using consumer feedback prior to launch.
•Monitor cultural trends and the media landscape to identify timely, culturally relevant storytelling opportunities and drive engagement globally.

Pay and Benefits

Salary: USD 95,000 - 105,000 annually

Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceTuition Assistance

Key Requirements

•Strategic, highly collaborative marketer with strong creative instincts and exceptional storytelling abilities.
•Deep understanding of culture, consumer behavior, and the evolving media landscape, especially Gen Z.
•Ability to develop compelling brand narratives that connect product, culture, talent, and consumer insights.
•Comfort partnering across internal and external creative teams to execute integrated campaigns across owned, earned, and paid channels.
•Proactive, solutions-oriented, and adaptable approach to campaign planning and orchestration in dynamic environments.

Skills:CollaborationStorytellingInterpersonal skillsStrategic thinkingAdaptability

Company Brief

Tapestry

Industry: Luxury Goods

Website