Program Marketing Manager

WebMD
Newark, Atlanta
Workplace: OnsiteFull timeUSD 68,000 - 75,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Writing","Analytical","Problem-solving","Results-driven"]

Own direct-to-HCP digital marketing programs on Medscape, creating and optimizing campaign plans to meet contractual traffic goals. Track, analyze, report, and continuously improve complex campaigns, including campaign targeting and segmentation. Review marketing materials, coordinate with Sales and cross-functional teams, and leverage AI-driven tools and automation (e.g., analytics platforms and AI agents) to enhance performance and workflow efficiency.

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FursaFursa
WebMD
WebMD
2 months ago

Program Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own direct-to-HCP digital marketing programs on Medscape, creating and optimizing campaign plans to meet contractual traffic goals. Track, analyze, report, and continuously improve complex campaigns, including campaign targeting and segmentation. Review marketing materials, coordinate with Sales and cross-functional teams, and leverage AI-driven tools and automation (e.g., analytics platforms and AI agents) to enhance performance and workflow efficiency.
Location: Newark, Atlanta
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Create, execute, and optimize direct-to-physician marketing plans to meet traffic goals
  • •Review and approve marketing materials (copy and creative) to ensure best practices
  • •Track daily performance of tactics and program progress, adjusting to meet client objectives and deliverables
  • •Analyze program traffic and provide strategic insights on campaign and creative performance
  • •Cross-functionally manage internal teams and leverage AI-driven tools to improve reporting and workflow efficiency

Pay and Benefits

Salary: USD 68,000 - 75,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kLife InsuranceDisability InsuranceEapCommuter Benefits

Key Requirements

  • •3+ years combined experience in sales operations, digital marketing, digital agency, or digital analytics
  • •Experience in digital marketing, including email, media, and contextual linking
  • •Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
  • •Advanced MS Excel and Access skills
  • •Working knowledge of Adobe SiteCatalyst (Omniture) and Salesforce.com
Education:Bachelor's
Skills:CommunicationWritingAnalyticalProblem-solvingResults-driven
Tech Stack:MS ExcelMicrosoft AccessAdobe SiteCatalystOmnitureSalesforce.comAI agentsAutomationAnalytics platformsDatabasesDatabase marketing

Company Brief

WebMD
Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 1996
WebsiteLinkedIn