Head of Field Marketing

Jetson
North Vancouver
Workplace: OnsiteFull time120,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["People leadership","Data-driven decision making","Entrepreneurial mindset","Program building","Hands-on execution"]

Own and scale Jetson’s local, on-the-ground field marketing engine, including door-to-door canvassing, community events, and grassroots tactics that convert conversations into qualified leads. Recruit, train, and manage field marketers/canvassers, plan local activations, and represent Jetson at third-party events. Use data to manage the field budget (cost-per-lead, conversion, ROI) and partner with Sales, Marketing, and Market Launch teams to align with market entry plans.

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Jetson
Jetson
3 days ago

Head of Field Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own and scale Jetson’s local, on-the-ground field marketing engine, including door-to-door canvassing, community events, and grassroots tactics that convert conversations into qualified leads. Recruit, train, and manage field marketers/canvassers, plan local activations, and represent Jetson at third-party events. Use data to manage the field budget (cost-per-lead, conversion, ROI) and partner with Sales, Marketing, and Market Launch teams to align with market entry plans.
Location: North Vancouver
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and scale the door-to-door marketing program, including playbook, routes, scripts, and performance metrics.
  • •Recruit, train, and manage a growing team of field marketers/canvassers, setting targets and coaching performance.
  • •Plan and run Jetson-created local events to build awareness and trust and drive leads.
  • •Identify and secure third-party community event presence and represent Jetson on the ground.
  • •Own and report on the field marketing budget (cost-per-lead, conversion, ROI) and partner with Sales, Marketing, and Market Launch to align with market entry plans.

Pay and Benefits

Salary: 120,000 - 150,000 annually
Equity and Bonus:Equity
Perks:DentalVisionLife InsuranceHealth InsuranceEducation Support

Key Requirements

  • •5+ years leading field, grassroots, or local/community marketing (e.g., door-to-door, canvassing, GOTV, or local event-based marketing).
  • •Direct hands-on experience building and managing door-to-door/canvassing programs, including hiring, training, and performance management.
  • •Track record planning and executing local events, community activations, or sponsorships with measurable results.
  • •Entrepreneurial, scrappy mindset to build a program from scratch and personally test tactics before handing them to a team.
  • •Comfort with data (cost-per-lead, conversion, ROI by tactic and market) and willingness to travel and be regularly in the field.
Experience:5+ yearsLocal/community marketingDoor-to-door marketingGrassroots marketingCanvassingEvent-based marketingCommunity eventsPolitical campaigns
Skills:People leadershipData-driven decision makingEntrepreneurial mindsetProgram buildingHands-on execution
Languages:English
Tech Stack:AI

Company Brief

Jetson
Designs and sells smart sleep and home comfort products, including adjustable mattresses, smart bases, pillows, and connected bedding accessories aimed at improving sleep quality through ergonomic design and technology-enhanced features.
Industry: Consumer Goods
Website