Marketing Acquisition Lead - Credit Compass

iwoca
London
Workplace: HybridFull timeGBP 60,000 - 90,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Execution-focused","Autonomous","Analytical mindset","Structured problem-solving","Copywriting","Experiment design","Decision-making"]

Own acquisition for Credit Compass by scaling paid channels (Meta, Google, TikTok), launching new ones from scratch, and running structured experimentation across paid, owned, and partner routes. Define high-value customer segments, validate messaging through ad and landing-page copy tests, and improve conversion from existing demand. Partner with product, data, and retention teams to turn early signals into repeatable acquisition strategies and grow a path from 10,000 to 100,000 users.

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iwoca
iwoca
2 days ago

Marketing Acquisition Lead - Credit Compass

✓ Verified Job

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Last checked: 6 hours agoStatus: Live

Job Summary

Own acquisition for Credit Compass by scaling paid channels (Meta, Google, TikTok), launching new ones from scratch, and running structured experimentation across paid, owned, and partner routes. Define high-value customer segments, validate messaging through ad and landing-page copy tests, and improve conversion from existing demand. Partner with product, data, and retention teams to turn early signals into repeatable acquisition strategies and grow a path from 10,000 to 100,000 users.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Scale existing paid channels (Meta, Google, TikTok) by testing new audiences, creative, and landing pages.
  • •Launch new acquisition channels from scratch across paid search/social, referrals, affiliates, and partner distribution.
  • •Define customer segments and design/run experiments to identify businesses with long-term value and repeat usage.
  • •Write and test ad and landing-page copy to connect messaging to audiences and validate the messaging matrix.
  • •Build a test-and-learn growth engine using hypotheses, A/B tests, analysis, and repeatable acquisition strategies; feed learnings to retention teams.

Pay and Benefits

Salary: GBP 60,000 - 90,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceGym MembershipDental PlanPrivate Gp25 DaysPensionEquity IncentiveLearning BudgetFlexible HoursParental Leave

Key Requirements

  • •6+ years’ experience in an acquisition or growth marketing role, ideally in a startup/scale-up/new venture with strong analytical culture.
  • •Autonomous, execution-focused ability to define experiments, launch tests, and move work forward independently.
  • •Hands-on experimentation experience including designing A/B tests, interpreting results, and deciding with noisy or imperfect data.
  • •Data-literate and numerate—comfortable reading dashboards and using data to guide decisions (SQL not required).
  • •Hands-on copywriting for ads and landing pages, with willingness to test, iterate, and discard what doesn’t work.
Experience:6+ yearsStartupScale-upGrowth marketingExperimentation
Skills:Execution-focusedAutonomousAnalytical mindsetStructured problem-solvingCopywritingExperiment designDecision-making
Tech Stack:MetaGoogleTikTokA/B testingDashboardsSQL

Company Brief

iwoca
iwoca provides fast, tech-driven credit and working capital solutions for small and medium-sized enterprises in the UK and Germany, using automated underwriting and partner integrations to deliver loans, invoice finance and payment products.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
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