Content Marketing Executive

Lalamove
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: []

Marketing Executive in London focused on planning and executing cross-channel campaigns for users and drivers in the UK, driving awareness, acquisition, growth and retention. Works with Marketing Manager and cross-functional teams to implement retention, loyalty programs, and segmentation, using channels like email, push, in-app, and re-marketing, while tracking performance and competitor activity.

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Lalamove
Lalamove
5 months ago

Content Marketing Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Marketing Executive in London focused on planning and executing cross-channel campaigns for users and drivers in the UK, driving awareness, acquisition, growth and retention. Works with Marketing Manager and cross-functional teams to implement retention, loyalty programs, and segmentation, using channels like email, push, in-app, and re-marketing, while tracking performance and competitor activity.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Support Marketing team in planning and implementing campaigns for users and drivers in UK
  • •Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
  • •Manage entire campaign workflow, including testing, creative, operational, and reporting
  • •Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
  • •Manage segmentation strategy for campaign testing and analysis

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or related field
  • •Minimum 3 years of working experience in both digital and offline marketing
  • •Excellent command of spoken and written English
  • •Familiarity with the local market, consumer preferences, and marketing trends
  • •Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
Experience:3+ yearsMarketingUK market
Education:Bachelor's
Languages:English
Tech Stack:HubSpotGoogle Analytics

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn