Category Manager, Australia - Fashion

Whatnot
Sydney, Melbourne
Workplace: HybridFull timeAUD 150,000 - 200,000 annuallyFunction: Business Development & PartnershipsExperience: 4+ yearsSkills: ["Strategic thinking","Data-driven decision-making","Relationship building","Execution bias","Adaptability"]

Launch and own a fashion category in Australia as a founding team member, partnering with the GM to decide what to launch next and how to scale. Build community-defining moments through influencer relationships and on-app/in-person activations, and grow a seller pipeline of resellers, influencers, and shops. Use data to set strategies, measure impact, and deliver user insights that help the product team solve key problems.

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FursaFursa
Whatnot
Whatnot
3 months ago

Category Manager, Australia - Fashion

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Job Summary

Launch and own a fashion category in Australia as a founding team member, partnering with the GM to decide what to launch next and how to scale. Build community-defining moments through influencer relationships and on-app/in-person activations, and grow a seller pipeline of resellers, influencers, and shops. Use data to set strategies, measure impact, and deliver user insights that help the product team solve key problems.
Location: Sydney, Melbourne
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Mid level

Key Responsibilities

  • •Launch and own a category in Australia and strategize how to scale it for early success.
  • •Partner with GM, Australia on which category to launch next.
  • •Build relationships with influencers and plan/execute activations and events to bring audiences onto Whatnot.
  • •Develop and manage a pipeline of sellers (resellers, influencers, and shops), including ongoing relationships and day-to-day communications.
  • •Analyze and leverage data to develop strategies, measure impact, drive growth, and surface user insights to the product team.

Pay and Benefits

Salary: AUD 150,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceRemote WorkHome OfficePaid LeaveChildcareWellness StipendCell PhoneInternet

Key Requirements

  • •4+ years in a fast-paced, client-facing role in strategy consulting, private equity, or partnerships at a tech company.
  • •Experience in business development or partner-facing roles.
  • •Experience building and executing against a pipeline of targets.
  • •Ability to turn research and data into actionable plans.
  • •Proficiency in SQL (plus) and passion for creator communities or familiarity with fashion/collector categories (e.g., vintage clothing, collectibles).
Experience:4+ yearsMarketplacesTech startupsCreator-focused platformsBusiness developmentFashionLive commerce
Skills:Strategic thinkingData-driven decision-makingRelationship buildingExecution biasAdaptability
Tech Stack:SQL

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn