Director of Brand Strategy and AI Innovation

Snowflake
Menlo Park
Workplace: OnsiteFull timeUSD 218,000 - 285,600 annuallyFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Influence","Collaboration","Creativity","Stakeholder management"]

Own Snowflake’s long-term brand strategy, market positioning, and global footprint, building multi-year roadmap and distinctive narratives informed by market and consumer insights. Lead end-to-end integrated brand campaigns with cross-functional partners, delivering breakthrough storytelling and measurable impact through defined KPIs. Drive AI governance and brand engineering by directing an AI Brand Architect, translating brand guidelines into programmatic guardrails. Manage global brand education, internal literacy, and AI literacy training.

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FursaFursa
Snowflake
Snowflake
2 months ago

Director of Brand Strategy and AI Innovation

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Last checked: 13 hours agoStatus: Live

Job Summary

Own Snowflake’s long-term brand strategy, market positioning, and global footprint, building multi-year roadmap and distinctive narratives informed by market and consumer insights. Lead end-to-end integrated brand campaigns with cross-functional partners, delivering breakthrough storytelling and measurable impact through defined KPIs. Drive AI governance and brand engineering by directing an AI Brand Architect, translating brand guidelines into programmatic guardrails. Manage global brand education, internal literacy, and AI literacy training.
Location: Menlo Park
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Develop and execute a multi-year brand roadmap to increase brand equity, awareness, and market share across segments.
  • •Analyze market dynamics, competitor positioning, and consumer insights to build a defensible brand narrative and accelerate adoption.
  • •Modernize and govern brand architecture, messaging frameworks, and visual identity guidelines worldwide.
  • •Partner with internal teams and creative/media partners to develop, launch, and measure integrated brand campaigns using defined KPIs.
  • •Direct AI governance and technical brand engineering by managing an AI Brand Architect and translating brand guidelines into programmatic guardrails aligned with tone, style, and ethics.

Pay and Benefits

Salary: USD 218,000 - 285,600 annually

Key Requirements

  • •15+ years of marketing experience, including at least 5 years leading brand strategy, market positioning, and large-scale multi-channel brand campaigns.
  • •Strong conceptual understanding of generative AI, machine learning, and prompt engineering to direct a technical AI Brand Architect.
  • •Champion AI tool adoption by building hands-on proficiency and creating workflows, automations, and templates that improve repeatable efficiency at scale.
  • •Exceptional communication skills to pitch ideas, build relationships across the business, and influence through listening and collaboration.
  • •Proven track record advocating across teams, developing talent, and willingness to roll up sleeves to dive into the work.
Experience:5+ yearsMarketingGenerative AI
Education:Bachelor's in Marketing or Business (or related field)
Skills:CommunicationInfluenceCollaborationCreativityStakeholder management
Tech Stack:Generative AIMachine learningPrompt engineeringGoogle WorkspaceGoogle SlidesGoogle DocsGoogle SheetsMicrosoft OfficeWordExcelPowerPointAdobe Creative CloudFigmaWrikeCanvaAI modelsAI agents

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn