Director of Brand Strategy and AI Innovation

Own Snowflake’s long-term brand strategy, market positioning, and global footprint, building multi-year roadmap and distinctive narratives informed by market and consumer insights. Lead end-to-end integrated brand campaigns with cross-functional partners, delivering breakthrough storytelling and measurable impact through defined KPIs. Drive AI governance and brand engineering by directing an AI Brand Architect, translating brand guidelines into programmatic guardrails. Manage global brand education, internal literacy, and AI literacy training.