Innovation Marketing Manager

Philips
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Cross-functional leadership","Marketing activation","Consumer insights","Profit & loss understanding"]

Own Philips Personal Health product innovation planning and development, building an effective innovation roadmap and product range. Lead cross-functional definition, development, introduction, and lifecycle maintenance aligned with portfolio marketing strategy, optimizing performance and price in time. Define local winning propositions for each innovation and drive marketing activation using strong consumer insights. Work in-person at least four days per week.

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Philips
Philips
1 month ago

Innovation Marketing Manager

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Last checked: 27 days agoStatus: Live

Job Summary

Own Philips Personal Health product innovation planning and development, building an effective innovation roadmap and product range. Lead cross-functional definition, development, introduction, and lifecycle maintenance aligned with portfolio marketing strategy, optimizing performance and price in time. Define local winning propositions for each innovation and drive marketing activation using strong consumer insights. Work in-person at least four days per week.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead Philips Personal Health products innovation planning and development.
  • •Develop winning product range and an innovation roadmap.
  • •Drive definition, development, introduction, and lifecycle maintenance of products/solutions/services aligned to portfolio marketing strategy.
  • •Define local winning propositions for each product innovation.
  • •Ensure optimal performance and price combination delivered in time through effective planning and execution.

Key Requirements

  • •Minimum 5 years of experience in a marketing role with a proven track record delivering top- and bottom-line business results.
  • •Experience with product innovation, including proposition definition and leading cross-functional teams end to end to deliver new innovations to market.
  • •University degree preferred in Business or Strategic Marketing.
  • •Experience with marketing activation and strong understanding of consumer motivations and insights.
  • •Fluency in written and spoken Chinese and English.
Experience:5+ yearsProduct innovation
Education:Bachelor's in Business/Strategic Marketing direction
Skills:Cross-functional leadershipMarketing activationConsumer insightsProfit & loss understanding
Languages:ChineseEnglish
Tech Stack:Digital marketingCRME-commerce

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn