Director, Field Marketing & Demand Generation

Sysdig Cloud
United States
Workplace: RemoteFull timeUSD 170,000 - 213,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic leadership","People leadership","Executive communication","Data-driven decision making","Operational discipline"]

Own the field marketing strategy and execution across AMER, EMEA, and APJ, creating scalable playbooks, reporting, and an ABM-driven demand generation engine. Lead a multi-event portfolio and executive-engaged pipeline creation, partnering closely with regional sales and RevOps. Build a data-centric operating model, forecast and manage a global budget, and develop a distributed team—turning AI into measurable, repeatable marketing workflows while overseeing quality guardrails.

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FursaFursa
Sysdig Cloud
Sysdig Cloud
1 week ago

Director, Field Marketing & Demand Generation

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Last checked: 10 hours agoStatus: Live

Job Summary

Own the field marketing strategy and execution across AMER, EMEA, and APJ, creating scalable playbooks, reporting, and an ABM-driven demand generation engine. Lead a multi-event portfolio and executive-engaged pipeline creation, partnering closely with regional sales and RevOps. Build a data-centric operating model, forecast and manage a global budget, and develop a distributed team—turning AI into measurable, repeatable marketing workflows while overseeing quality guardrails.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the vision, strategy, and execution of field marketing across AMER, EMEA, and APJ, building scalable plans, playbooks, and reporting while ensuring regional consistency.
  • •Drive end-to-end ABM and territory demand generation strategy across events, digital, content, and outbound using intent and account-fit data.
  • •Set event portfolio strategy, standards, and calendar (e.g., RSAC, Black Hat, KubeCon, hosted summits) with ROI discipline and early executive engagement.
  • •Serve as senior marketing partner to regional sales and RevOps by aligning territory strategy, whitespace, forecasting, and QBRs, and scaling via co-marketing with partners.
  • •Build, lead, and develop a distributed team and implement a “human + AI” operating model with repeatable, measured workflows and quality guardrails.
Travel: High travel

Pay and Benefits

Salary: USD 170,000 - 213,000 annually
Perks:401kHealth InsuranceParental Leave

Key Requirements

  • •10+ years of B2B marketing experience, including 5+ years leading and building field/regional/demand generation teams (ideally distributed across geographies).
  • •Deep familiarity with enterprise cybersecurity or cloud infrastructure buyer decision-making, including how CISOs, architects, and procurement/legal/finance influence outcomes.
  • •Proven track record owning a multi-million-dollar budget and delivering measurable pipeline and revenue impact at scale.
  • •Expertise across the demand funnel, ABM, intent data, and enterprise event execution with a strong point of view on ROI.
  • •Demonstrated AI fluency by building AI into real marketing workflows, plus hands-on command of GTM stack (Marketo, Salesforce, and an ABM/intent platform like 6sense or Demandbase).
Experience:10+ yearsB2B marketingEnterprise cybersecurityCloud infrastructureABMDemand generation
Skills:Strategic leadershipPeople leadershipExecutive communicationData-driven decision makingOperational discipline
Tech Stack:MarketoSalesforce6senseDemandbaseBI/reportingChatGPTPerplexityClaudeAI Overviews

Company Brief

Sysdig Cloud
Provides cloud-native visibility, monitoring, and security for containers and Kubernetes environments. Offers runtime threat detection, vulnerability management, and performance monitoring to help DevOps and security teams secure and troubleshoot cloud-native applications.
Industry: Cybersecurity
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn