Shopper Marketing Manager, On Trade, CCV

Diageo
Caracas
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Influencing","Cross-functional collaboration","Analytical thinking"]

Translate brand and portfolio strategies into shopper activation plans for the Ontrade channel across Caribbean, Central America and Venezuela. You’ll lead shopper insights and co-define shopper strategies, build activation toolkits and POS mechanics, and craft shopper experiences that increase visibility, conversion, and ROI. Partnering with brand teams, insights, commercial, channel development, media, finance, and distributors, you’ll deliver annual strategy, calendars, dashboards, and continuous optimization.

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Diageo
Diageo
1 day ago

Shopper Marketing Manager, On Trade, CCV

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Last checked: 6 hours agoStatus: Live

Job Summary

Translate brand and portfolio strategies into shopper activation plans for the Ontrade channel across Caribbean, Central America and Venezuela. You’ll lead shopper insights and co-define shopper strategies, build activation toolkits and POS mechanics, and craft shopper experiences that increase visibility, conversion, and ROI. Partnering with brand teams, insights, commercial, channel development, media, finance, and distributors, you’ll deliver annual strategy, calendars, dashboards, and continuous optimization.
Location: Caracas
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate brand and portfolio strategies into outstanding shopper activation plans for Ontrade in CCV.
  • •Co-define shopper strategies based on shopper behavior and channel dynamics, adapted to local realities.
  • •Develop activation toolkits, shopper experiences, POS activation mechanics, and shopper communication guidelines.
  • •Partner with brand teams, insights, commercial, channel development, media, finance, and distributor partners to deliver profitable growth.
  • •Produce key deliverables including annual strategy, shopper activation calendar, insight framework, toolkits/PICOS, investment plan, and ROI reporting with continuous optimization.
Travel: Medium travel

Key Requirements

  • •Bachelor's degree or equivalent experience in Marketing, Business Administration or a related field.
  • •Minimum 5 years' experience in Shopper Marketing.
  • •Experience developing shopper activation strategies, POS programs, and shopper toolkits.
  • •Strong agency management and project management experience, with cross-functional collaboration.
  • •Fluency in English and Spanish (written and spoken).
Experience:5+ years
Education:Bachelor's
Skills:CommunicationPresentationInfluencingCross-functional collaborationAnalytical thinking
Languages:EnglishSpanish

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn